Why Color Grading
Video color grading is one of the most important but often overlooked aspects of video production. Color grading can be the difference between grabbing people’s attention and making them stop watching. Color grading can also make the viewer fall in love with your brand or product. By evoking emotions through color shifts and contrast, the viewer not only sees and hears the video production but feels it as well. But what does color grading actually do? And why do you need it? Here’s what you need to know about using color grading to your advantage.