Video Color Grading Services

The Psychology of Color

The way our brains process color information determines whether or not a particular color gives off a warm or cool feeling. When we perceive reds and yellows as warm colors and blues as cool colors, that has everything to do with how our brains process that information. We all have a unique perception of color due to cultural differences and environmental factors, which also explains why two people might interpret the same image differently. That said, there are certain standards when it comes to using color in design work; those standards have been outlined by experts who study things like color psychology.

Create a Mood for Your Video

Remember that color grading isn’t just a matter of technical skill—it’s also about evoking emotions. An expert colorist knows how to invoke a range of feelings from their audience by manipulating color and light. If you want to craft your own mood, follow these steps: choose a primary hue for your video’s atmosphere, then use complementary colors to add accents. Shades that are opposite each other on a wheel (red/green or blue/orange) will produce high contrast without clashing.

Video is a powerful medium, and color grading has a big impact on your viewers’ experience. Also remember that color doesn’t have to be static—use light changes in addition to color shifts to enhance your visuals. As you create new videos, start thinking about how colors can help make an impression on viewers; one day you might want a video that evokes sadness or another that looks warm and inviting. If you nail down color before you begin shooting, then editing becomes easier as well.