Charlotte NC Video Production Company
Things Just Got Reel
By the year 2017, 74% of all internet traffic will be…can you guess? VIDEO! That’s right. Here are a few reasons why:
1) More people today research and shop from computers and mobile devices than ever before. It’s easy to get lots of information in a small amount of time, and that’s good, because we’re all busy.
2) It’s all about the consumer experience. People love to watch videos, and express their views, through sharing and commenting. Making interactive multimedia causes emotional attachment to the brand. Emotional attachment develops brand loyalty.
3) Consumers love that buying feeling. It’s a fact, however, you must create that “buying feeling” through your digital video strategy. We’re experts at combining the use of psychology, storytelling, motion graphics and stunning video footage into a visual, virtual marketing machine.
We guide you through every step of the way. Our knowledge of consumer behavior will increase the power of your marketing videos. If you want to grow as a business, you have to keep that sales funnel full. We’ll use our exclusively designed production process, so that you receive the full benefits of a much larger firm, but will a personal touch from our staff. Call it our “Trade Secret”, because nobody creates videos the way that we do.
Your organization, whether big or small, must tell their story to draw in prospects and convert them to clients. We aren’t talking about what you do, but who you really are. Contrary to belief, prospects connect with Brands, not because of the story, but because of the emotions invoked through the story. Think of companies like Disney, GEICO or Wal-Mart. I bet that you know their stories, don’t you? The world is waiting on you to tell yours, so let’s get started. Big or small, we do it all.
Episode 11 Productions is proudly owned by United States Air Force veteran, Randy Davis, and Charlotte business woman, Beth Sowell. As the Director and chief Editor, we choose to work with a small, talented, motivated crew so we can stay involved in the production process as much as possible. You’ll never see us standing around texting, or trying to squeeze as many people as possible on our crew; we’re lean and laser focused. Not only are we proud of our history, but also what brought us together to form this company, which makes us so excited to bring your marketing needs to life. We breathe life into each project, through the use of scientifically proven psychological cues to drive your prospects to action.
Operating Globally to Over 150 Clients
No longer are we bound by location. The business world is smaller today and it’s easier to service clients near and far. Whether you’re in Charlotte, NC or anywhere worldwide, we can help your business reach critical goals. When we complete your project, your customers will look at you with new appreciation. Let’s get started telling your story, make that call.
We focus on creating content that displays correctly across all media platforms: desktops, tablets, mobile devices, and even the silver-screen. Nothing is more frustrating that spending money on a project that doesn’t reach your audience. From social media marketing to advertising to internet and email campaigns, we know you will see your desired results with our photography, videography and 3D computer graphics.
No matter the platform, our marketing approach succeeds because we understand people; on a consumer behavior and psychological level. Each project must touch the viewer on an emotional level to achieve the desired impact. At Episode 11 Productions, we know how to spark that emotional response in an ethical fashion. This combined focus of ethos and pathos in marketing ensures that your company’s personal message is delivered with integrity.
Imagine a group of mystics who can see your desires and conjure your wishes. Now, remove the disbelief and you have Episode 11 Productions. While we may not have proven mystical powers, our results are, in a word, magical.
We begin by getting to know you and your business on a personal level. We take the time for this extra step in order to help us create an accurate profile of your target market. With this profile in mind, we tailor a strategy that is custom-made for your business to grasp your market’s attention.
We believe in combing the science of the mind (psychology) with the artistry of a creatively-talented crew. A professional media production project should move your audience emotionally through a series of proven psychological steps.
If the viewer isn’t stirred to laughter, tears, smiles or distress, no amount of advertising will give you a return on your investment. People buy emotionally, not logically. Produced with cutting-edge cinematography, compelling scriptwriting, and creative editing techniques, your campaign comes ALIVE.
While no one likes a braggart, we know you appreciate quality. We are proud of our success and look forward to giving you the benefit of our experience.
We cross-train each member of our staff into every position within our organization. Our editors shadow the production crew, and our production crew rolls up their sleeves to work with our post-production editors in the editing bay. Experiencing the challenges of each department helps to streamline the workflow and allows our clients to benefit from a production value that is unheard of in the multimedia industry.
Our entire staff of Directors, Videographers, Photographers, Video Editors, and 3D Artists are passionate about the projects that we create. The outcome is a remarkably effective creation for our clients and a satisfying extension of our staff’s labor of love.
This passion, training, and attention to detail has proven results giving us justifiable reason to boast. Don’t you want the best video production team working for you on all of the following?
• Award-winning Advertising Videos
• Marketing Vignettes
• Primetime TV Shows
• Documentary Films
• Book Trailer Shorts
“It is amazing how much can be accomplished if no one cares who gets the credit.” – Harry S. Truman
This is our motto at Episode 11 Productions. We work and live by this sentiment. While we are competitive in the video marketing industry, we emphasize collaboration within our production company. There is no room for ego in the creative process. We succeed as a team, not as individuals, because it takes a united effort to bring all of the pieces together. Our goal is to work together with you to provide a continual stream of effective, stress-free multimedia projects to help achieve your company’s goals.
Our video producers, photographers, and 3D artists all take the time to learn about your organization, your products and services and your professional goals. Together we can better develop a plan to help you capture your target requirements and gain critical growth for your organization as a whole.
Through a continual study of consumer behavior and psychological cues, we design an ethical strategy to be used in the creation of your video project. This strategy translates to our basic, three-step formula for marketing success:
1.) Attract significent attention.
2.) Make the message memorable.
3.) Cause the consumer to take desired action.
Whether we produce a corporate communication message, a photographic project, or a training, safety, or trade show video, our strategy always begins with a focus to lead the viewer to some form of action. That action could be to share your message on social media, send an email, make a phone call, or visit your location. Whatever your goal, our project should invoke this desired action.
Only the Best Technical Resources and Creative Practices
At Episode 11 Productions, we only focus on stellar video production, which will enhance your business. We have developed an exclusive production workflow, which allows for an abundant production value. We take you through every step of the process, with custom-designed tools to help you effectively explain your vision and gain management buy-in.
Episode 11 believes its corporate customers deserve the same production quality that the big brands use for their seven-figure Super Bowl ads—without the seven-figure price tag. Our videographers are equipped with the video production tools best suited for corporate production projects, not weddings or social events. Our photographers only shoot with the latest camera technology. Our editors only use the most current versions of Autodesk Smoke and Adobe After Effects, and our 3D artists only use Autodesk Maya. By catering solely to corporate clients, our focus is laser sharp; our strategies are effective, and our style delivers Hollywood quality to you at an affordable price.
Episode 11-What’s in a Name?
How did we become “Episode 11 Productions”? Everyone asks us that question. We know how powerful effective video production can be because that is how we were inspired to name our company. By watching TV!
The Tim Allen sitcom, Home Improvement, was one of our favorite shows. We just happened to be watching it while brainstorming the name for our production company. As a creative group, we wanted our name to be something fun, not stodgy. Home Improvement was on and episode 11 was our favorite.
Just like the video products we create, the 11th episode evoked a meaningful response in us, which continues to help us tell our own story.