Powerful Product Photography
Products Need Images
Having good product photography is key for manufacturers, industrial products, and food shots. Consumers want to see what they are buying, and it’s difficult to make a decision as to whether or not to purchase. Part of our process is to develop an understanding of the industry and know how the product is used. This helps to better prepare our photographers for the day/days of the shot. Food shots need clean backgrounds with at least some visible food in the shot so people can see what they are eating, and medical equipment requires images that show how equipment works without being too graphic.
Everyone is NOT a Photographer
You may be thinking that if your product is just for a small location and it really doesn’t really matter: you’d be wrong. The reality is that if you don’t have any images of your products, then you should expect lower sales. You may think that you don’t need a professional photographer or photo editing because you have a camera on your phone and can do it yourself. Those filters and editing tools on your phone are not going to give your product the professional look that it deserves.
Another aspect of professionally shot images is that a skilled photographer will use composition to direct the viewer’s eye from the product to a place on the webpage, where information could be used to solidify the sale.
It’s been proven that professionally-shot photos increase sales. Take this opportunity to boost your company’s image and help you to move more product. Another tip to increase sells is to incorporate someone using the product. This increases will boost your sales by 30%.
Product Shot Examples
Many years ago, it took a lot of moving parts to shoot product shots inside of a studio. Today, technology has made this process easier, faster, and within reach of any organization. Our process works in our studio or at your location. We don’t wow you with our massive equipment setup, the wow you with results that are repeatable and budget friendly.
For most products displayed on a website, our custom Lightbox setup is a perfect solution to give you very soft, wrap around lighting, that screams-BUY ME!
On Location shooting is also a viable option for large items, which may be impractical to transport to our studio. Not to worry. We create a makeshift studio at your location. With small footprint, we can capture what’s needed, without taking over your warehouse.