How to Guide Emotions and Influence the Audience

A multi-sensory approach to storytelling can be just as interesting and memorable as one based in only sight or sound alone. When it comes to creating multi-sensory storytelling, there are two senses that you want to emphasize, each of which elicits different emotions from your audience. While you don’t necessarily need to highlight both in every story, the combination of the two will reinforce your message in the minds of your audience, making it more likely they’ll take action on what you’re telling them.

What is Visual Storytelling?

Visual storytelling is a skill that allows us to convey stories in ways that have lasting effects on our audience. When we visualize information, we’re creating a multi-sensory experience. Think about it: when you listen to someone speak, what do you remember? It’s usually some combination of sight, sound, touch, taste, and smell. Episode 11 Productions knows how to guide your emotions through these multi-sensory experiences. This is where visual storytelling comes in handy! We use the following guidelines for our video and animation projects, so that you’ll be able to influence your audience by using visuals that guide their emotional response.

The Rise of Visual Storytelling

In a multi-sensory world, storytelling is all about capturing attention. As our award-winning editor has stated: “your goal is not only to create an image or video that will impact your audience’s emotions, but also help them make sense of what they are experiencing. To do so, you must understand how people are impacted by visuals”.

To tell a good story, you need to connect with your audience. One of the most effective ways of doing so is through emotion. Visual storytelling takes on a special role here, as it can help you trigger emotions and guide them throughout your story. From brand storytelling that focuses on evoking positive emotions such as trust or admiration, to teaching stories that aim at triggering an emotional response, visual storytelling influences how audiences feel while they are watching it and what they take away from it afterwards. Therefore, when you create visuals for your story, make sure it triggers an emotional response in your audience.

5 Ways to Craft an Effective Visual Story

Many marketers rely on written content for customer acquisition, but visual storytelling is gaining in popularity. It’s no surprise. People are bombarded with online content and are looking for something that stands out from all of that noise. By incorporating visuals into your marketing strategy, you can help your audience visualize your product or service before they even use it. Here are five strategies for crafting effective visual stories: 1) Use video 2) Mix in graphics 3) Incorporate user-generated images 4) Combine a series of images 5) Add humor.


Imagery along with sound is a powerful tool for guiding emotions and influencing an audience. In a recent study, More than Words, found that photos can be more impactful than text when it comes to eliciting feelings from your target audience. Video goes a step further in that the combination of visuals, music, sound effects, and editing technique grabs your audience and holds them throughout the presentation. If, you hire a skilled production crew. So if you’re looking to get your message across in a subtle yet poignant way, then reach out to us so that we can achieve a stronger emotional response. You’ll thank yourself for it later!