Types of Videos we Create
Our production team prides themselves not only on producing the highest quality cinematic corporate videos, but also on fostering an atmosphere of collaboration and building mutually beneficial relationships. We understand our client’s needs for trust and reliability. We are a resource that you can depend on.
You Dream it, We Create it
There are times when filming may not be feasible during the age of COVID-19, that’s when explainer videos become the hero. Explainer videos come in two different styles: cartoon and whiteboard. Each provides a snapshot of product/service, and moves the viewer to a call-to-action. Think of an explainer video like your elevator pitch…short, sweet, to the point and a lot of fun.
Your explainer video is virtually boundless, creatively speaking. There aren’t many limits as to what you can do. From simple, low-cost graphical elements and animations to high-end characters with complex simulations. We create all tiers of illustrations and virtual scenes. Explanatory videos can interject a unique and fresh perspective to your message and allow the audience to connect with your brand – emotionally. After all, who doesn’t like cartoons and animations? I bet you had a favorite one when you were young.
There are seven basic steps to producing an explainer video:
• Voice-over Talent
• Character Choice
• Polish and Deliver
The standard delivery time for Explainer Video Items is:
• Scriptwriting-2 Business Days
• Voice-over Production-1-2 Business Days
• Storyboarding-8 Business Days
• Animation-10 Business Days
• Revisions-2-3 Business Days
Perfect for very short presentations, Explainer Videos are effective and inexpensive.
Corporate Films are a perfect way to weave stories surrounding products, which helps the viewer make emotional connections, reinforcing the Brand. We combine a scripted storyline, complete with Professional Actors and cinematic production techniques.
Corporate short films are the most powerful method of brand retention available today. This new production format is a process of using indirect selling techniques to convey your message. Think of Corporate films as a film-short, complete with actors, script, and your product’s end user as the hero of the story. Let me explain:
Most corporate films produced today show the features and benefits of a product or service. This doesn’t work and hasn’t in many years. Products must solve a problem. You must hit the “pain point” with your prospect-immediately. Pharmaceutical companies have pain point in each of their ads. The process involves showing some discomfort in the beginning and then showing how the product is the answer to elevating the pain.
Corporate films follow this formula, but not an ‘in your face’ like many failed ad . We create a storyline around the product, which the viewer can relate to in some way. Here’s an example of a recent storyline that we developed for a company selling paint removal products.
Little girl is holding hands with a little boy. She paints her initials, a heart and the young boy’s initials on the school painting rock. The camera cuts to a new scene where this girl sees her boy talking to another girl. On her way to class, she meets a new boy that she likes. The last scene is the little girl erasing the first boy’s initials from the painting rock and painting in the new boy’s initials.
Viewers instinctively envision themselves within the scene. It hits home to every person who has ever been in love, dumped, been in love again…and deep in the subconscious, to every person who has some paint somewhere that this product can erase. This is why this format works so well. Coke uses it, Apple uses it and Dawn dishwashing liquid. What does washing oil off little baby ducks have to do with washing your dishes? You can watch the video here: Dawn Dishwashing Commercial
Give us a call us for more information or to schedule your Corporate Film.
Employee Profiles are perfect for anyone who has direct contact with clients: sales people, customer service reps, repair technicians, and project managers.
An organization’s strength is its people, and an organization will be judged accordingly the client’s interaction with them. One way of creating value in the eyes of your clients, investors and partners is by showcasing your staff.
Profile videos are nothing more than a brief video introduction of key employees. Because body language is 96% of human communication, it’s impossible to get the same results from a staff photograph. By putting a face and voice with a name through a short video, you’re likely to build rapport and trust much faster than without it.
Videos display an individual’s story, their strengths, charm, wit and approachability. Viewers can become instantly drawn to your key personnel
after watching a profile video. It’s the perfect tool to allow your team to illustrate their unique qualities and how that fits into their day-to-day roles.
Consider this: you are someone’s customer. If you’re on a website, wouldn’t it be great to see a short clip of the person on the other end of the phone? Think about how that would make you feel. There’s a reason why its comforting to make a face-to-face connection with people, albeit through an online video profile.
Unconsciously, for those we have never met, we build an entire outline of a person. We mentally construct the color of their hair, how tall they are, what thier face looks like and so on. When, we humans, make judgements without all of the facts, we always get lots of things wrong. This can have a measurable impact on employee/customer relations.
Erase that doubt by including Employee Profile videos on your website. Invite your clients to reach out to key personnel through the site, so that the video introduction is seen before your phone number is dialed.
The end result is a staff which feels a sense of belonging (increased productivity), and an audience that will quickly develop a connection with them, built on trust (increased sales).
Promotional videos are for products what fertilizer is to plants. Kick-start your new product initiatives or corporate event and connect with potential users on a instinctual level, through promotional video presentations.
The four “P’s” of Marketing – Product, Price, Place, and Promotion. We can certainly help with the promotion part of this equation. A promotional piece should do just that – promote. Not to be confused with infomercials or commercials, promotional clips give a 10,000-foot view of the product, and help to generate talking points with your potential clients. It’s a perfect tool for those presale touch points. It also helps drive brand awareness and engagement.
Remember that ShamWow guy? He sold a lot of those things by showing the audience how it worked. He was quick, thorough and concise. That’s how a promotional video should engage the audience. A recent study by REELSEO found that 73% of those surveyed, were more likely to buy a product and/or sign up for a service after watching a branded clip explaining the product.
Here are more stats about video production use in the corporate world:
• Emails which include a link to a video leads to upwards of a 300% increase in click-through rates.
• 90% of website users state that viewing a video about a product is helpful in the decision-making process.
• 65% of corporate executives visit a vendor’s website before giving the green light for purchase.
• 50% of executives look for more information about a product or service, after watching a video.
• 64% of all online shoppers report a more likely inclination to purchase after watching an online video about the product.
• 73% of B2B organizations report positive results, when using video marketing.
• 59% of executives, according to Forbes, would rather watch video than read text. If you aren’t sure why, learn more about personality styles here: DISC (need link here).
• 20%, or more increase in conversion rates, if a video is posted on the homepage of your company website.
Television commercial productions are still a viable option for gaining lots of marketing exposure, however it’s a bit more complex than other options. There is a two-fold pricing structure forproducing television commercials: production cost and air-time.
• Call your local cable provider’s ad-placement department. Someone will work with you about your ad and will then dispatch a camera operator, which will come out for 45 minutes, shove a microphone in your face and record what you say – this will be your commercial.
• Hire a media placement company is a one stop solution, however media placement companies act as a liaison between you and the cable provider. Chances are, you’ll get much of the same as the cable providers, but with a slightly higher cost.
• Choose a video production, I mean Episode 11 Productions to produce your commercial. By using a professional video production company, you are certain to get higher quality production over using your local cable provider. Your TV spot will be created with the same level of thought and planning as some of the major commercial spot you currently see on air. You can then go to your local cable provider and negotiate the best rate for your airtime.
Here are some thoughts before you commit to producing a television commercial.
Know your audience.
A concrete understanding of your target market is more paramount than ever. More advertising is being diverted from traditional television outlets to streaming services, like Netflix, Hulu, YouTube Red, and many others. It pays to know what demographic is watching, when, and most importantly – where they are watching.
Television ad campaigns are expensive. The commercial must air many times before you will see a return on your investment. The cost associated with airing commercials spans the largest gamut of any other advertising outlet. Placing an ad on Hulu – 1,000 impressions – cost about $50. Airing a commercial during prime-time will run you around $125,000, and only increases from there. We can help you better distribute your commercial to maximize your marketing dollars.
t’s not enough to have the closest booth to the door any longer. There can be hundreds of other vendors who are competing for the same attendee’s attention, and some may have bigger, flashier booths, but we have a couple of tips.
Playing a looping trade show video has been proven to increase the success of trade show exhibits. It’s the quintessential tool for commanding the attention of the attendees, delivering your message and leaving the viewer with questions.
Two goals during Trade Shows
1: Get people to come to your booth. The magic doesn’t happen until someone steps in. That’s where we come in and I’ll discuss how we can help later.
2: Lead generation through badge swipes or business card exchanges.
You couldn’t have come to a better video production company for this request. One of our owners was once a Meeting Planner for a fortune 500 company, planning over 100 events and trade shows per year. We have some inside knowledge that most do not, so let’s get started.
Trade show visitors have little time to spend with each vendor, so you have to get them in, exchange information and get them out. A well-planned trade show video will do the trick. The key to trade show videos is short and sweet.
Are you ready for the secret? Place extra thick padding under your booth’s carpet. Attendees often have tired feet and will stay in a place that’s comfortable. Remember, it’s all about alleviating the pain of our prospects. We have created a video which brought them into your booth. Now the feet are resting and they are looking for an excuse to stay for a while. This is your chance to do your thing.
Trade shows cost big money, but they can be excellent money generators with the right advanced planning. A video for your booth is NOT the place to skimp out. You need all the help you can get to bring those future customers to your booth. Get a big screen and good sound system and there’s no way your booth will be over-looked, even from the back of the hall.
Millions of dollars are spent settling OSHA lawsuits for large corporations every year. It’s much less expensive and troubling to create a safety video series now, than pay out for an employee injured on the job, later. Eliminate workplace accidents and injuries by reinforcing key safety requirement through safety video training for employees, vendors and guests. The implementation of creating safety videos provides protection for, not only the employees, but also the company.
As an employer, you are responsible for maintaining a safe work environment. It’s important to create the initial safety program and continue to focus your efforts on keeping those programs up to date and fresh in the minds of your employees.
When an accident happens at work, it’s too late to think about implementing video safety training. Organizations in this scenario are often looking for an attorney, not a video production company. Don’t wait until it’s too late. Don’t wait until someone is seriously injured, or worse, killed.
We have lots of experience producing company specific safety videos, some for fortune 100 companies. Yes, we know all about PPE, confined spaces, lock out/tag out, and all the rest.
We work closely with your Safety Management team to ensure each area of concern is covered completely. We create the video around filmed examples of the right and wrong way to accomplish tasks, motion animated graphics, and 3D animations. We make it easy to fully understand the tasks, the risks involved, and the method in which the company expects the tasks to be carried out.
We know that safety procedures change and evolve, so we archive your footage so that you can update those changes easily, without having to reshoot the entire safety video. It saves you time and money and a lot of headaches.
Safety videos should include:
Alcohol and Drug Usage
Chemical and Gas Hazards
Personal Protection Equipment
Trenching and Shoring