How to tailor your content for each platform

We spoke earlier about repurposing your video content. It’s not enough to post the same video to each platform. When it comes to video marketing, it’s important to remember that different social media platforms have different audiences with different expectations. That’s why it’s essential to tailor your content for each platform.

Rather than posting the same video on all of your social media platforms, you should be creating videos that are specific to each platform to make sure that your content is reaching the right audience and resonating with them. Let’s discuss how to create effective video content for each of your social media platforms.


When posting a video on Facebook, it is important to consider the length and format of your video. Videos should be short and to the point – preferably no longer than two minutes in length. Consider adding captions or subtitles to your videos, as this can help grab the attention of those who are scrolling through their newsfeed without sound. Additionally, make sure you include an attractive thumbnail image so that viewers can easily identify the content of your video.

When it comes to competing platforms like YouTube, TikTok, and Instagram, think about what makes Facebook unique and use that to your advantage. For example, Facebook offers features such as polls and questions that allow you to engage with your audience in a more interactive way. Use these features to your advantage to keep people interested in your videos.


When it comes to videos on Twitter, keep it short. Twitter users are accustomed to scrolling through their feeds quickly, so they don’t want to spend too much time watching a video. Aim for 6-15 second videos, if possible, as these often get the most engagement. Additionally, add text to the video to help summarize the content in case users don’t want to watch the entire video.

When creating videos specifically for Twitter, use hashtags and GIFs to help draw attention to your video. Also, interact with other influencers who share videos similar to yours to help build relationships and expand your reach.

Finally, try to stay away from posting videos from YouTube or TikTok as these platforms work better on their respective channels. Videos from Instagram and Vine can be shared, however, as these are designed for shorter-length videos.


When using Instagram for video marketing, it is important to tailor your videos to fit the platform’s aesthetic. Bright colors, minimal text, and eye-catching motion graphics are all great ways to ensure that your video stands out in the crowd.

Additionally, it is important to engage with other accounts and hashtags in order to maximize the reach of your video. You can also take advantage of apps like TikTok and Reels to create fun, short videos that are sure to grab viewers’ attention.

Final Thought

We want you to get the most for video production investment, which is why we archive all projects for two years. We also want you to understand that different social media platforms require different marketing approaches. No need to book another shoot day with us, just use the footage that you’ve already paid for and repurpose it specifically for each social media platform.