The Surprising Benefits of Video Production in the Classroom In recent years, more and more educators have begun to recognize the benefits of video production in the classroom. Using video production as a teaching tool can provide students with several exciting and unexpected benefits. From increasing student engagement to helping students better retain information, it [...]
Different Social Media Videos for Different Platform In today’s digital world, one-size-fits-all doesn’t cut it—especially in video marketing. If you’ve already invested in video content, don’t just slap the same file on every platform and call it a day. To actually reach and engage your audience, you need to understand the purpose of different social [...]
You Will Fall Behind by not Using Video Are you wondering why your business isn't as successful as your competitors? It could be because you are not taking advantage of video marketing. Video marketing has become an essential tool for businesses that want to reach their target market and generate more leads and sales. If [...]
You’re Getting Screwed by Video Companies: Here’s How and Why Video marketing works. But if your budget feels like it’s vanishing faster than a magician’s rabbit, you’re not imagining things. Many businesses are discovering a hard truth: You’re getting screwed by video companies who pad the budget with unnecessary crew members, extra equipment, and inefficiencies [...]
Local video production companies are more likely to understand your market For businesses in a particular area, looking to hire video production typically begins with a Google search. Many people would search for something like: video company in my state. Although, this will yield results, it may not be the best method of searching. Google [...]
How to Guide Emotions and Influence the Audience A multi-sensory approach to storytelling can be just as interesting and memorable as one based in only sight or sound alone. When it comes to creating multi-sensory storytelling, there are two senses that you want to emphasize, each of which elicits different emotions from your audience. While […]
How to Tell Who's the Best How to Choose the Best Video Production Company in North Carolina Finding the right video production company for your project requires more than a quick search. Look for companies that prioritize customer service, offering personal attention from the initial inquiry to the final product. Once you’ve identified your top [...]
You might not think of 3D animations as an important part of your product demos, but if you want to stand out from your competitors, you should strongly consider getting more creative. The days when consumers were impressed with 3D-looking illustrations are gone; nowadays, your audience expects to see high-quality computer graphics that can actually [...]
What Is an Auteur and Why Does It Matter? An Auteur represents the personal, creative vision of a film’s director—a concept that has long been associated with the art of filmmaking. However, this idea is not exclusive to feature films; it extends to documentaries, branded content, and even corporate video productions. At its core, the [...]
The Psychology of Photography in Marketing: How Images Influence Perception Continuing our marketing psychology series, let’s dive into how the brain interprets objects within a photograph. If you haven’t already, check out The Psychology of Color in Video Marketing for background—it’s a great primer for understanding how visual elements impact emotions and decision-making. For those [...]
