The 7-Layer Emotion Sandwich Model is a Checklist for Success The 7-Layer Emotion Sandwich Model isn’t just a fancy marketing phrase—it’s a little-known framework used by elite political media strategists and billionaire-backed brand consultants. It’s also the reason you feel something when a video makes you laugh, tear up, or shout “that’s me!” at your […]
Why Editing Pace is Important? Way More Than You Think Let’s start with a bold claim: Yes, editing pace is important. So important, in fact, that it might be the reason someone buys from you—or bounces after 3.7 seconds to go watch a cat fall off a table. You’ve seen them: the hyper-edited videos that […]
Editing a video sounds peaceful to people who have never done it. They imagine dim lights, a cozy chair, and soft music while the editor gently sculpts a masterpiece. Reality check: it’s more like playing Jenga during an earthquake—with files that randomly vanish. Let’s talk about what editing a video really feels like. Step 1: […]
You’ve Seen Those Nonprofit Videos. A soft piano intro. A close-up of someone holding back tears. A slow zoom on an empty playground. Then boom — a voice over says: “Every dollar helps. Every story matters.” Welcome to the emotionally devastating (and wildly effective) world of nonprofit video storytelling — where video meets mission, and […]
More Cables and Less Cake Let’s get one thing straight: video production and weddings are basically the same event… just with fewer toasts and more tech support. Before you argue, hear me out. You spend weeks — sometimes months — planning every detail. You hire a crew of professionals to make things look beautiful. There’s […]
Why Failing to Market in Volatile Times is the Fastest Route to Obscurity Let’s not sugarcoat it: If you’re not marketing right now, you’re disappearing. And in a volatile economy, disappearing isn’t just dangerous—it’s deadly. When the market is unstable, companies tend to pull back. They freeze spending. They wait for “better timing.” But history […]
What is Craft Services and Why am I Hungry? Let’s settle this once and for all: Craft Services is not a team of magical elves who knit sweaters during the shoot. Craft Services is not the guy who brings “those little craft kits” to set. No, no. Craft Services — or “Crafty” if you’re cool […]
Why Episode 11 Productions is Basically the Avengers Let’s set the scene. You’re on set. Lights are up. The CEO is sitting there looking like they just learned what “camera-ready” means five minutes ago. Someone yells “Action,” and magic happens… kind of. They talk. They blink. They look at the camera. Then they talk some […]
Why Sound Is the Unsung Hero of Video Production (And How Flatulence Proves It) In the world of video production, everyone obsesses over visuals—4K resolution, perfect lighting, and cinematic camera angles. But let’s be honest, bad sound can ruin even the most stunning video faster than a toddler with a Sharpie in a white room. […]
Videos = Low Cost Salesperson In the world of sales, hiring a top-notch salesperson is crucial. But what if you could have one who never sleeps, never takes a vacation, and never demands a raise? That’s exactly what a well-crafted video does for your business when it’s hosted on your website. It’s like hiring a […]
