How Employee-Created Content Builds Stronger Teams, Better Stories, and Real Trust When it comes to company culture, filming your employees isn’t the same as giving them a voice. Too many businesses still treat video production like a one-way mirror: leadership speaks, marketing spins, and employees nod in rehearsed agreement. But there’s a growing shift happening […]
The 7-Layer Emotion Sandwich Model is a Checklist for Success The 7-Layer Emotion Sandwich Model isn’t just a fancy marketing phrase—it’s a little-known framework used by elite political media strategists and billionaire-backed brand consultants. It’s also the reason you feel something when a video makes you laugh, tear up, or shout “that’s me!” at your […]
Even When the Lens Wobbles, a Story is King Let’s talk about something every content creator, filmmaker, marketer, and guy-with-a-GoPro-at-a-birthday-party needs to remember: story is king. Not “camera settings are king.” Not “flawless lighting is king.” Not even “look, I rented a drone!” is king. Story. Is. King. Need proof? Let’s rewind to the ‘90s. […]
You’ve Seen Those Nonprofit Videos. A soft piano intro. A close-up of someone holding back tears. A slow zoom on an empty playground. Then boom — a voice over says: “Every dollar helps. Every story matters.” Welcome to the emotionally devastating (and wildly effective) world of nonprofit video storytelling — where video meets mission, and […]
You have 8 seconds. That’s it. This Video is 8 Seconds Long That’s not the beginning of a hostage negotiation. That’s how long you have to grab your audience’s attention with a marketing video before they scroll away, skip, yawn, or mentally yeet you into the void. Coincidentally, it’s also about how long a toddler […]
Hardwired to Respond: How Gendered Evolution Influences Visual Marketing It turns out your brain may be older than you think—at least in how it processes visual information. While today’s marketing teams are studying trends and A/B testing ad layouts, your brain is still operating with instincts shaped by tens of thousands of years of survival. […]
Why Failing to Market in Volatile Times is the Fastest Route to Obscurity Let’s not sugarcoat it: If you’re not marketing right now, you’re disappearing. And in a volatile economy, disappearing isn’t just dangerous—it’s deadly. When the market is unstable, companies tend to pull back. They freeze spending. They wait for “better timing.” But history […]
What is Craft Services and Why am I Hungry? Let’s settle this once and for all: Craft Services is not a team of magical elves who knit sweaters during the shoot. Craft Services is not the guy who brings “those little craft kits” to set. No, no. Craft Services — or “Crafty” if you’re cool […]
