Pick Your Marketing Tool/Toy from the Dentist Toybox Being a marketing manager is a lot like going to the dentist. No, really—stay with me here. It’s a high-stakes, high-pressure environment where you’re constantly juggling demands, trying to prevent disasters, and, at the end of it all, you’re left staring at a toybox of choices, unsure […]

The Spurious Connection Between Seatbelts on Motorcycles and Boom Mics for Interviews For all production companies in Raleigh, Charlotte, Burlington, and Morganton, NC. If you’ve ever witnessed a conversation so absurd that it left you momentarily questioning reality, you might appreciate the analogy we’re about to explore. What do motorcycle seatbelts and boom microphones in […]

Introduction Corporate video production vs Toenails—two things you wouldn’t normally put in the same sentence for videos produced in Charlotte, Raleigh, Burlington, and Morganton, NC. But think about it: both require regular upkeep, the right tools, and, if neglected, can lead to public embarrassment that’s hard to recover from. Just like unkempt toenails can make […]

Introduction Fishing and digital marketing may seem like two vastly different activities, but they share striking similarities when it comes to strategy, investment, and results for videos produced in Raleigh, Charlotte, Morganton, and Burlington. Whether you’re trying to catch fish or new customers, the approach you take determines your success. Let’s explore how different fishing […]

Sink Your Teeth into 3D Animation At first glance, 3D animation for manufactured products and your grandmother’s false teeth might seem like two entirely unrelated things. One belongs in the high-tech world of industrial design, engineering, and marketing, while the other lives in the comforting world of Sunday dinners and soft peppermints. But look a […]

Video Production and the Pot Roast In the world of video production, much like in the kitchen, traditions sometimes linger long past their expiration date. Take the story of the pot roast—a delightful anecdote that perfectly highlights how customs can stick around, even when their original purpose has long since disappeared. Picture this: a woman […]

Stupid Companies Get Ripped Off Video production is an essential investment for businesses looking to create professional, impactful content. However, not all production costs are created equal. Some companies inflate budgets by including unnecessary elements that add little to no value to the final cut. This article explores seven common ways video production companies waste […]

What Does “Sticky” Mean for Website Viewers In the digital marketing world, the term “sticky” refers to the ability of a website to attract and retain visitors, keeping them engaged for extended periods. A “sticky” website isn’t just about initial visits; it’s about encouraging viewers to stay longer, explore more, and return frequently. Stickiness is […]