You Will Fall Behind by not Using Video Are you wondering why your business isn't as successful as your competitors? It could be because you are not taking advantage of video marketing. Video marketing has become an essential tool for businesses that want to reach their target market and generate more leads and sales. If [...]
You’re Getting Screwed by Video Companies: Here’s How and Why Video marketing works. But if your budget feels like it’s vanishing faster than a magician’s rabbit, you’re not imagining things. Many businesses are discovering a hard truth: You’re getting screwed by video companies who pad the budget with unnecessary crew members, extra equipment, and inefficiencies [...]
Local video production companies are more likely to understand your market For businesses in a particular area, looking to hire video production typically begins with a Google search. Many people would search for something like: video company in my state. Although, this will yield results, it may not be the best method of searching. Google [...]
How to Guide Emotions and Influence the Audience A multi-sensory approach to storytelling can be just as interesting and memorable as one based in only sight or sound alone. When it comes to creating multi-sensory storytelling, there are two senses that you want to emphasize, each of which elicits different emotions from your audience. While […]
How to Tell Who's the Best How to Choose the Best Video Production Company in North Carolina Finding the right video production company for your project requires more than a quick search. Look for companies that prioritize customer service, offering personal attention from the initial inquiry to the final product. Once you’ve identified your top [...]
You might not think of 3D animations as an important part of your product demos, but if you want to stand out from your competitors, you should strongly consider getting more creative. The days when consumers were impressed with 3D-looking illustrations are gone; nowadays, your audience expects to see high-quality computer graphics that can actually [...]
What Is an Auteur and Why Does It Matter? An Auteur represents the personal, creative vision of a film’s director—a concept that has long been associated with the art of filmmaking. However, this idea is not exclusive to feature films; it extends to documentaries, branded content, and even corporate video productions. At its core, the [...]
The Psychology of Photography in Marketing: How Images Influence Perception Continuing our marketing psychology series, let’s dive into how the brain interprets objects within a photograph. If you haven’t already, check out The Psychology of Color in Video Marketing for background—it’s a great primer for understanding how visual elements impact emotions and decision-making. For those [...]
When is a Video/Film Director Needed? Before diving into this topic, I want to be upfront: my perspective might ruffle some feathers, but it comes from a place of honesty. Every industry has its upsells. Fast food chains push desserts, car dealerships and phone providers push extended warranties, and in the video production world, one [...]
Video Production Cost Comparison The video production industry today is much like the medical industry and clients are as much in the dark about the cost, just like the medical patient. Patients have a need but don't really understand the process of medical care, so they pay $20 for a band aid. The same scenario [...]
