The Power of Product Videos Let’s face it: the world is obsessed with video. No one’s reading 20-paragraph product descriptions anymore—not when they can watch a 30-second clip and feel like they’ve mastered the product. Product video companies: the unsung heroes (and occasional villains) of your marketing strategy. They’ll make your brand look so cool […]
Marketing managers are modern-day magicians—tasked with the impossible every single day. They’re expected to predict trends, craft viral campaigns, boost brand visibility, and deliver jaw-dropping results, all while staying under budget and ahead of the competition. They’re strategists, psychologists, data analysts, and creative visionaries rolled into one. If that wasn’t hard enough, they’re also supposed […]
What is Cinematic Video Footage and Why It’s Superior In today’s world of local digital content, the term “cinematic video” has become synonymous with high-quality, visually captivating footage that feels more like a film than a typical video. But what exactly is cinematic video footage, and why does it often feel superior to standard video […]
Psychological triggers drive emotional brand attachment and it’s important to make use of techniques that create a strong bond. The following list is a personal one and not something that you’ll find anywhere else. We’ve personally used some or all of these at some point, so we hope it will help you in some way. […]
How to Guide Emotions and Influence the Audience A multi-sensory approach to storytelling can be just as interesting and memorable as one based in only sight or sound alone. When it comes to creating multi-sensory storytelling, there are two senses that you want to emphasize, each of which elicits different emotions from your audience. While […]
