Production Videos in NC Builds Trust and Boosts Sales It’s not just Fortune 500 companies or slick tech startups that are leaning into high-quality video these days. From family-run HVAC companies in Fayetteville to real estate firms in Charlotte and biotech brands in Raleigh, production videos in NC are becoming a must-have marketing tool—and for […]

A behind-the-scenes look at the unsung hero of video production Let’s say you’re watching a documentary about sandwiches. The narrator says, “The sandwich became popular during the 18th century,” and suddenly you see a slow-motion shot of someone slicing ham like they’re defusing a bomb. That, my friend, is B-roll. So… what is B-roll exactly? […]

The Secret Weapon Your for Businesses Let’s be honest, Statesville has charm. We’ve got scenic backroads, historic buildings, a hot air balloon festival, and a solid barbecue-to-human ratio. But when it comes to marketing, some local businesses are still living like it’s 1993—using paper coupons and praying word-of-mouth hits before their rent does. Now here’s […]

Hey Fayetteville, Stop Typing, Start Filming Fayetteville marketing videos are crucial to business marketing. Let’s be honest: your average customer in Fayetteville, NC doesn’t have time to read a 1,200-word blog post on why your widget is slightly better than your competitor’s. They’re busy. They’re scrolling. And they’ve probably already forgotten what they just saw […]

Different Versions of Marketing Video for Different Platforms or Audiences Short answer: Yes. Long answer: You can’t afford not to. In a time when attention spans are shorter than a TikTok and marketing noise is louder than ever, customizing your video content for different platforms and audiences isn’t just smart — it’s necessary for performance, […]

More Cables and Less Cake Let’s get one thing straight: video production and weddings are basically the same event… just with fewer toasts and more tech support. Before you argue, hear me out. You spend weeks — sometimes months — planning every detail. You hire a crew of professionals to make things look beautiful. There’s […]