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Why the “cinematic look” isn’t just about the frame rate You’ve heard it before: “Shoot at 24 frames per second to make your video look like film.” But here’s the truth: 24 fps makes video look like film…NOT. This myth has been repeated so often that many creatives don’t question it anymore. But let’s break […]
Build Your Own Soft Video Light (Yes, With a 300W Bulb That Can Toast Marshmallows) If you want to light your videos like a boss but don’t have $800 lying around for studio gear, let me introduce you to a little-known filmmaker secret: build your own soft video light. Not with LEDs. Not with fancy […]
How Employee-Created Content Builds Stronger Teams, Better Stories, and Real Trust When it comes to company culture, filming your employees isn’t the same as giving them a voice. Too many businesses still treat video production like a one-way mirror: leadership speaks, marketing spins, and employees nod in rehearsed agreement. But there’s a growing shift happening […]
Film Production in Charlotte is Expanding Charlotte isn’t just growing—it’s filming. From commercial ads to cinematic social media clips, the Queen City is becoming a major hub for high-quality content creation. And this growth in film production in Charlotte isn’t powered by imported talent. It’s driven by a smart pipeline of local training programs that […]
The 7-Layer Emotion Sandwich Model is a Checklist for Success The 7-Layer Emotion Sandwich Model isn’t just a fancy marketing phrase—it’s a little-known framework used by elite political media strategists and billionaire-backed brand consultants. It’s also the reason you feel something when a video makes you laugh, tear up, or shout “that’s me!” at your […]
What Raleigh Video Production Customers Should Ask Before Hiring Anyone Let’s get one thing straight: hiring a video production company shouldn’t feel like speed dating with a camera crew. You’re investing in your brand’s voice, your reputation, your visual handshake. And while everyone in Raleigh claims they “tell stories,” some of them tell stories like […]
Why Editing Pace is Important? Way More Than You Think Let’s start with a bold claim: Yes, editing pace is important. So important, in fact, that it might be the reason someone buys from you—or bounces after 3.7 seconds to go watch a cat fall off a table. You’ve seen them: the hyper-edited videos that […]
Charlotte Businesses Ditch Stock Footage to Stand Out in a Sea of Sameness You’ve seen it before. The same slow-motion handshake. The same smiling woman with a headset. The same overhead shot of coffee being poured into a white mug. And yet somehow, you’re supposed to believe it’s your brand. No wonder Charlotte businesses ditch […]