Breaking Down Branding At first glance, haircuts and video production may seem like entirely separate industries. One involves cutting and styling hair to create a polished look, while the other focuses on crafting compelling visual stories. However, both require precision, an artistic eye, and a deep understanding of aesthetics to achieve the best results. When […]
How to Make Your Marketers Feel Like Mad Men (Without the Whiskey) Marketing teams are the wizards of perception—they take ordinary products and turn them into things people feel they can’t live without. But what if I told you that the belief your marketing team has in their own abilities is just as important as […]
Why We Buy Stuff We Don’t Need Ever wonder how you go into a store for toothpaste and somehow leave with a waffle maker, three candles, and a potted plant? Welcome to the fascinating world of consumer behavior—the psychology behind why we buy what we buy. It’s not random; marketers have mastered the art of […]
The Power of Product Videos Let’s face it: the world is obsessed with video. No one’s reading 20-paragraph product descriptions anymore—not when they can watch a 30-second clip and feel like they’ve mastered the product. Product video companies: the unsung heroes (and occasional villains) of your marketing strategy. They’ll make your brand look so cool […]
Marketing managers are modern-day magicians—tasked with the impossible every single day. They’re expected to predict trends, craft viral campaigns, boost brand visibility, and deliver jaw-dropping results, all while staying under budget and ahead of the competition. They’re strategists, psychologists, data analysts, and creative visionaries rolled into one. If that wasn’t hard enough, they’re also supposed […]
Your Company’s TV Network Channel: The Multi-Million Dollar Opportunity You’re Probably Ignoring Today, every company has its own TV network channel—essentially its own TV station—right at their fingertips. Whether it’s on YouTube, Instagram, TikTok, or your company website, the opportunity to directly connect with your audience is massive. And yet, most companies treat this opportunity […]
Pick Your Marketing Tool/Toy from the Dentist Toybox Being a marketing manager is a lot like going to the dentist. No, really—stay with me here. It’s a high-stakes, high-pressure environment where you’re constantly juggling demands, trying to prevent disasters, and, at the end of it all, you’re left staring at a toybox of choices, unsure […]
The Spurious Connection Between Seatbelts on Motorcycles and Boom Mics for Interviews For all production companies in Raleigh, Charlotte, Burlington, and Morganton, NC. If you’ve ever witnessed a conversation so absurd that it left you momentarily questioning reality, you might appreciate the analogy we’re about to explore. What do motorcycle seatbelts and boom microphones in […]
Introduction Corporate video production vs Toenails—two things you wouldn’t normally put in the same sentence for videos produced in Charlotte, Raleigh, Burlington, and Morganton, NC. But think about it: both require regular upkeep, the right tools, and, if neglected, can lead to public embarrassment that’s hard to recover from. Just like unkempt toenails can make […]
Introduction Fishing and digital marketing may seem like two vastly different activities, but they share striking similarities when it comes to strategy, investment, and results for videos produced in Raleigh, Charlotte, Morganton, and Burlington. Whether you’re trying to catch fish or new customers, the approach you take determines your success. Let’s explore how different fishing […]
