Introduction At first glance, dental floss and video production seem about as similar as a goldfish and a jet engine. One is a tiny, string-like necessity for oral hygiene, while the other is a high-tech process that involves cameras, editing, and a lot of caffeine. But when you look closer, both play crucial roles—one in […]
Don’t Be a Stinky Company Corporate photography in NC’s Raleigh, Charlotte, and Morganton, and deodorant might not seem connected, but trust me, they have a lot in common. If you skip out on either one, people will notice—and not in a good way. Sure, nobody may say anything to your face, but behind the scenes? […]
Sink Your Teeth into 3D Animation At first glance, 3D animation for manufactured products and your grandmother’s false teeth might seem like two entirely unrelated things. One belongs in the high-tech world of industrial design, engineering, and marketing, while the other lives in the comforting world of Sunday dinners and soft peppermints. But look a […]
Video Production and the Pot Roast In the world of video production, much like in the kitchen, traditions sometimes linger long past their expiration date. Take the story of the pot roast—a delightful anecdote that perfectly highlights how customs can stick around, even when their original purpose has long since disappeared. Picture this: a woman […]
Stupid Companies Get Ripped Off Video production is an essential investment for businesses looking to create professional, impactful content. However, not all production costs are created equal. Some companies inflate budgets by including unnecessary elements that add little to no value to the final cut. This article explores seven common ways video production companies waste […]
What Does “Sticky” Mean for Website Viewers In the digital marketing world, the term “sticky” refers to the ability of a website to attract and retain visitors, keeping them engaged for extended periods. A “sticky” website isn’t just about initial visits; it’s about encouraging viewers to stay longer, explore more, and return frequently. Stickiness is […]
Video Dominates the Business Landscape With video content dominating the digital landscape, creating a video that stands out and stays in the minds of viewers is vital. Whether the goal is to market a product, educate an audience, or entertain, videos that are memorable have a better chance of achieving their purpose. But what exactly […]
Avoiding Pitfalls When Using a Video Production Company Partnering with a video production company can transform your marketing strategy, enhancing audience engagement and brand visibility. However, without careful planning and collaboration, pitfalls like miscommunication, unclear objectives, or unexpected costs can arise. Here’s an in-depth guide for marketing managers to ensure their experience with a video […]
Preface When Hurricane Helene forced us to relocate, it uprooted not only our personal lives but also our creative workspace. Amidst the challenges of being displaced, we found a way to continue pursuing our passion for photography and creative solutions. This project—a DIY light tent—was completed in the living room of a rental property, proving […]
Interactive Videos for Charlotte are Key In today’s digital landscape, static content is no longer enough to capture and hold an audience’s attention. Businesses in Charlotte, NC, face increasing competition for online engagement, making it essential to adopt innovative strategies that resonate with their target audiences. Interactive videos have emerged as one of the most […]
