How a $0.03 laundry clip punked an entire studio finance department Act I: The Great Clothespin Controversy Let’s set the scene. It’s a few decades ago—some say the 1940s, others swear it was the ‘70s, and one guy with a boom pole claims it was during Waterworld (which would explain the budget issues). A production […]
The Cost of a Video Varies. Do You Want the Super Duty or the Old Ranger?” Let’s talk about a question we get all the time: “What’s the Cost of a Video?” That’s like walking onto a car lot, pointing at a row of vehicles, and saying, “How much is a truck?” I mean… which […]
Choosing a Video Company is in Dating Finding a solid video production vendor is a lot like dating. First, you search online, checking out different profiles (a.k.a. demo reels), then you pick one that seems promising, hoping they won’t disappoint. You give it a shot, and if it goes well, maybe you stick around. But […]
Real Estate Lifestyle Videos Sell Homes Because Empty Houses Are About as Exciting as a Dentist’s Waiting Room Let’s be honest: Selling houses isn’t what it used to be. Gone are the days when a listing photo of a front porch and a one-line description (“3BR, 2BA, Must See!!”) was enough to get buyers running […]
Why Sound Is the Unsung Hero of Video Production (And How Flatulence Proves It) In the world of video production, everyone obsesses over visuals—4K resolution, perfect lighting, and cinematic camera angles. But let’s be honest, bad sound can ruin even the most stunning video faster than a toddler with a Sharpie in a white room. […]
The Dusty Truth About Outdated Video Marketing Springtime is here! The birds are chirping, flowers are blooming, and somewhere in the back of your closet, a long-lost sock is waiting to be reunited with its pair. This is the time of year when we roll up our sleeves, break out the cleaning supplies, and finally […]
The People-Pleasers vs. The Goal-Getters In the chaotic world of media content creation, companies fall into two very distinct categories: 1.The People-Pleasers – Their mission: Make the client happy at all costs, even if that means making a video as ineffective as a screen door on a submarine. 2.The Goal-Getters – Their mission: Make content […]
Videos = Low Cost Salesperson In the world of sales, hiring a top-notch salesperson is crucial. But what if you could have one who never sleeps, never takes a vacation, and never demands a raise? That’s exactly what a well-crafted video does for your business when it’s hosted on your website. It’s like hiring a […]
Introduction: Lights, Camera, Chaos! Every video production project starts with a brilliant idea, a client with high expectations, and a crew that’s mostly sure they know what they’re doing. Over the years, we’ve worked on projects that ran smoothly (rare) and others that made us question our career choices (frequent). In the spirit of sharing […]
Introduction: Why Medical Videos Matter (And Why Reading Pamphlets Doesn’t) Let’s be honest. No one reads medical pamphlets. They sit in the waiting room, looking all official, collecting dust, and occasionally serving as impromptu coasters for abandoned coffee cups. Use video to educate patients through video—the hero that medical companies need but didn’t realize they […]
