How Not to have a Boring Corporate Video Because nothing says “synergy” like a slow-motion walk away from a quarterly report explosion. Let’s be honest. Most NC corporate videos are about as thrilling as watching beige paint dry in a fluorescent-lit cubicle. They start with a flat voiceover, include exactly one stock handshake, and end […]
Employee Profile Video Builds Trust Employee Profile Video Build Trust You know what’s worse than a boring About Us page? Nothing. Absolutely nothing. That lifeless grid of stiff headshots and recycled buzzwords (“We’re passionate, driven, and customer-centric!”) isn’t helping anyone. Your customers don’t want to read resumes — they want to know if Carl from […]
Training Videos: Let’s set the scene. It’s Monday. Kevin from HR is standing in front of a group of new hires. He’s holding a stack of stapled handouts, sweating through his khakis, and trying to explain the difference between “Form 47B” and “Form 47C.” Somewhere in the back, a guy named Steve is already asleep. […]
How Raleigh Uses The Power of Strategic Video In a region known for innovation and startups, video is becoming the secret weapon for gaining traction. Tech firms in and around Raleigh can’t rely on pitch decks alone anymore — they need explainer videos, founder stories, and use-case demos that build trust and differentiate them from […]
Video Marketing Equals Sales In a world where attention is fleeting and content is endless, storytelling remains one of the most powerful ways to capture interest and build lasting relationships. In video marketing, it’s not just a nice touch — it’s the difference between being remembered or ignored. This comprehensive guide will explore how storytelling […]
Why Failing to Market in Volatile Times is the Fastest Route to Obscurity Let’s not sugarcoat it: If you’re not marketing right now, you’re disappearing. And in a volatile economy, disappearing isn’t just dangerous—it’s deadly. When the market is unstable, companies tend to pull back. They freeze spending. They wait for “better timing.” But history […]
Corporate Video Project in Exchange for Candy? After months of watching the government make economic decisions that feel like they were based on a game of Mad Libs (“Cut taxes for ___, raise interest rates to ___, and print ___ trillion dollars”), we finally caved. We tried to hold out. We tried to “stay the […]
What is Craft Services and Why am I Hungry? Let’s settle this once and for all: Craft Services is not a team of magical elves who knit sweaters during the shoot. Craft Services is not the guy who brings “those little craft kits” to set. No, no. Craft Services — or “Crafty” if you’re cool […]
Lights, Camera, Neuroscience: Why a Good Video Production Company Needs a Tech Degree and a Psychology Minor Let’s not sugarcoat it: being a good video production company in 2025 isn’t for the faint of heart or the technologically lazy. If you think pointing a camera at a CEO and yelling “action” is enough, you’re about […]
How a $0.03 laundry clip punked an entire studio finance department Act I: The Great Clothespin Controversy Let’s set the scene. It’s a few decades ago—some say the 1940s, others swear it was the ‘70s, and one guy with a boom pole claims it was during Waterworld (which would explain the budget issues). A production […]
