Videos = Low Cost Salesperson In the world of sales, hiring a top-notch salesperson is crucial. But what if you could have one who never sleeps, never takes a vacation, and never demands a raise? That’s exactly what a well-crafted video does for your business when it’s hosted on your website. It’s like hiring a […]
Introduction: The Changing Landscape of Corporate Video Production Corporate video production has undergone a massive transformation in the last decade. Gone are the days when a simple, polished brand video or a long-winded training session was enough to keep employees and customers engaged. Today’s audience, fueled by digital advancements and changing content consumption habits, is […]
Introduction: Why Medical Videos Matter (And Why Reading Pamphlets Doesn’t) Let’s be honest. No one reads medical pamphlets. They sit in the waiting room, looking all official, collecting dust, and occasionally serving as impromptu coasters for abandoned coffee cups. Use video to educate patients through video—the hero that medical companies need but didn’t realize they […]
What You Should Know So, you’ve decided your business needs a video. Maybe it’s a slick promotional ad, a training video that doesn’t put employees to sleep, or a social media masterpiece that goes viral (fingers crossed). But now comes the big question: How much is this going to cost? The answer? It depends. (Bet […]
Understanding How Attitudes Are Strengthened Through Expression The Amplification Hypothesis is a psychological theory that explains how expressing an attitude with certainty reinforces that belief, while expressing uncertainty weakens it. This concept, introduced in social psychology, has profound implications in fields ranging from marketing and media production to business communication and personal persuasion. The core […]
Marketing managers are modern-day magicians—tasked with the impossible every single day. They’re expected to predict trends, craft viral campaigns, boost brand visibility, and deliver jaw-dropping results, all while staying under budget and ahead of the competition. They’re strategists, psychologists, data analysts, and creative visionaries rolled into one. If that wasn’t hard enough, they’re also supposed […]
