Why Failing to Market in Volatile Times is the Fastest Route to Obscurity Let’s not sugarcoat it: If you’re not marketing right now, you’re disappearing. And in a volatile economy, disappearing isn’t just dangerous—it’s deadly. When the market is unstable, companies tend to pull back. They freeze spending. They wait for “better timing.” But history […]
Introduction: Lights, Camera, Chaos! Every video production project starts with a brilliant idea, a client with high expectations, and a crew that’s mostly sure they know what they’re doing. Over the years, we’ve worked on projects that ran smoothly (rare) and others that made us question our career choices (frequent). In the spirit of sharing […]
What You Should Know So, you’ve decided your business needs a video. Maybe it’s a slick promotional ad, a training video that doesn’t put employees to sleep, or a social media masterpiece that goes viral (fingers crossed). But now comes the big question: How much is this going to cost? The answer? It depends. (Bet […]
Understanding How Attitudes Are Strengthened Through Expression The Amplification Hypothesis is a psychological theory that explains how expressing an attitude with certainty reinforces that belief, while expressing uncertainty weakens it. This concept, introduced in social psychology, has profound implications in fields ranging from marketing and media production to business communication and personal persuasion. The core […]
Breaking Down Branding At first glance, haircuts and video production may seem like entirely separate industries. One involves cutting and styling hair to create a polished look, while the other focuses on crafting compelling visual stories. However, both require precision, an artistic eye, and a deep understanding of aesthetics to achieve the best results. When […]
Why We Buy Stuff We Don’t Need Ever wonder how you go into a store for toothpaste and somehow leave with a waffle maker, three candles, and a potted plant? Welcome to the fascinating world of consumer behavior—the psychology behind why we buy what we buy. It’s not random; marketers have mastered the art of […]
