Why the “cinematic look” isn’t just about the frame rate You’ve heard it before: “Shoot at 24 frames per second to make your video look like film.” But here’s the truth: 24 fps makes video look like film…NOT. This myth has been repeated so often that many creatives don’t question it anymore. But let’s break […]
Build Your Own Soft Video Light (Yes, With a 300W Bulb That Can Toast Marshmallows) If you want to light your videos like a boss but don’t have $800 lying around for studio gear, let me introduce you to a little-known filmmaker secret: build your own soft video light. Not with LEDs. Not with fancy […]
How Employee-Created Content Builds Stronger Teams, Better Stories, and Real Trust When it comes to company culture, filming your employees isn’t the same as giving them a voice. Too many businesses still treat video production like a one-way mirror: leadership speaks, marketing spins, and employees nod in rehearsed agreement. But there’s a growing shift happening […]
Film Production in Charlotte is Expanding Charlotte isn’t just growing—it’s filming. From commercial ads to cinematic social media clips, the Queen City is becoming a major hub for high-quality content creation. And this growth in film production in Charlotte isn’t powered by imported talent. It’s driven by a smart pipeline of local training programs that […]
The 7-Layer Emotion Sandwich Model is a Checklist for Success The 7-Layer Emotion Sandwich Model isn’t just a fancy marketing phrase—it’s a little-known framework used by elite political media strategists and billionaire-backed brand consultants. It’s also the reason you feel something when a video makes you laugh, tear up, or shout “that’s me!” at your […]
What Raleigh Video Production Customers Should Ask Before Hiring Anyone Let’s get one thing straight: hiring a video production company shouldn’t feel like speed dating with a camera crew. You’re investing in your brand’s voice, your reputation, your visual handshake. And while everyone in Raleigh claims they “tell stories,” some of them tell stories like […]
Why Editing Pace is Important? Way More Than You Think Let’s start with a bold claim: Yes, editing pace is important. So important, in fact, that it might be the reason someone buys from you—or bounces after 3.7 seconds to go watch a cat fall off a table. You’ve seen them: the hyper-edited videos that […]
Charlotte Businesses Ditch Stock Footage to Stand Out in a Sea of Sameness You’ve seen it before. The same slow-motion handshake. The same smiling woman with a headset. The same overhead shot of coffee being poured into a white mug. And yet somehow, you’re supposed to believe it’s your brand. No wonder Charlotte businesses ditch […]
How to Plan a Video Shoot From Vision to Final Cut Planning a video shoot can feel like trying to build a spaceship with IKEA instructions and no thumbs. But it doesn’t have to. The secret? Structure. People think video production is all about gear. Cameras, lights, cranes. But if you don’t prep right, all […]
