How to Guide Emotions and Influence the Audience A multi-sensory approach to storytelling can be just as interesting and memorable as one based in only sight or sound alone. When it comes to creating multi-sensory storytelling, there are two senses that you want to emphasize, each of which elicits different emotions from your audience. While […]
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How to Tell Who's the Best To find the best video production company in North Carolina, start by looking for companies that place an emphasis on customer service and give each potential client a lot of personal attention and individual attention from the beginning. Once you’ve found your favorites, schedule meetings with them to get [...]
You might not think of 3D animations as an important part of your product demos, but if you want to stand out from your competitors, you should strongly consider getting more creative. The days when consumers were impressed with 3D-looking illustrations are gone; nowadays, your audience expects to see high-quality computer graphics that can actually [...]
What Is an Auteur and Why Does It Matter? An Auteur represents the personal, creative vision of a film’s director—a concept that has long been associated with the art of filmmaking. However, this idea is not exclusive to feature films; it extends to documentaries, branded content, and even corporate video productions. At its core, the [...]
The Secrets of Psychology in Photography As a continuation of our marketing psychology series, let’s take a look at how the brain interprets the objects within a photograph. Before we continue, if you haven’t read The Psychology of Color in Video Marketing, click over and read that post first. It will bring you up to [...]
When is a Video/Film Director Needed? Before I answer this question, I want you to be prepared to be pissed off. I’m just being honest with you. In every industry, there are up-sells. Burger places want to sell desserts. Car salesman and cell phone providers want to sell you extended warranties. The video production industry [...]
Video Production Cost Comparison The video production industry today is much like the medical industry and clients are as much in the dark about the cost, just like the medical patient. Patients have a need but don't really understand the process of medical care, so they pay $20 for a band aid. The same scenario [...]
The Psychology of Color in Video Marketing Color. It’s all around us, and it has powerful psychological benefits within marketing. The psychology of color within the scope of video marketing impacts our mental state in a big way. Large corporations have understood this fact for many, many years. It’s used in logos, photographs, videos, 3D elements, website color schemes, and even [...]
Where Are We Going With Video Technology moves faster than an overzealous dog who tried to bully a cat. Every camera used in any video production company is obsolete. New cameras come out on a daily basis; the latest better than the last...sometimes. So, what does this say about the future of video production? We’ll [...]
Steps to Create Viral Videos Everyone has watched a video, or videos which have gone viral. By viral, we mean that the video has attracted a large number of viewers in a short amount of time. People will often share viral videos through social media outlets, which cause more and more to people watch the […]
