What You Should Know So, you’ve decided your business needs a video. Maybe it’s a slick promotional ad, a training video that doesn’t put employees to sleep, or a social media masterpiece that goes viral (fingers crossed). But now comes the big question: How much is this going to cost? The answer? It depends. (Bet […]
A Hilarious Guide to Choosing Video Company in Charlotte So, you’ve decided to create a video. Maybe it’s to promote your business, document an event, or perhaps you’ve just realized that your cat’s daily antics are YouTube gold. Whatever the reason, you’re on the hunt for the perfect video production company in Charlotte, NC. But […]
The Emotional Wizardry of Music: How It Plays Your Feelings Like a Fiddle Music in video is a powerful force. Music is a powerful force: It’s the one thing that can make you cry, dance, or suddenly decide you’re a rock star in the shower. Whether it’s a tear jerking ballad, an adrenaline-pumping anthem, or […]
The Secret Mind Control Device You Didn’t Know You Loved: How Sound Influences Mood Imagine you’re watching a horror movie. The scene is silent. The monster creeps toward the unsuspecting victim. Still silent. No suspenseful music, no eerie sound effects—just awkward, dead air. Instead of gripping your seat in terror, you’re wondering if your speakers […]
Understanding How Attitudes Are Strengthened Through Expression The Amplification Hypothesis is a psychological theory that explains how expressing an attitude with certainty reinforces that belief, while expressing uncertainty weakens it. This concept, introduced in social psychology, has profound implications in fields ranging from marketing and media production to business communication and personal persuasion. The core […]
