A behind-the-scenes look at the unsung hero of video production Let’s say you’re watching a documentary about sandwiches. The narrator says, “The sandwich became popular during the 18th century,” and suddenly you see a slow-motion shot of someone slicing ham like they’re defusing a bomb. That, my friend, is B-roll. So… what is B-roll exactly? […]
Explaining the Secrets Video Production Industry Here’s a dirty little industry truth no one talks about: most clients only use about 15% of what we shoot. Yep, after a 12-hour day of lights, lenses, and “one more takes,” we’re left with a terabyte of beautiful, expensive, well-lit footage… and maybe 90 seconds of it makes […]
What Does Video and Hackers Have in Common? Way More Than You’d Think. It started like any other Tuesday in Charlotte. The birds chirped, the traffic on I-77 snarled like a tired old walrus, and the crew at Episode 11 Productions was setting up a three-camera shoot for a bank commercial that, ironically, emphasizing security. […]
Why “fix it in post” is the four most dangerous words in video production If you work in video production, there’s a good chance you’ve muttered the phrase “fix it in post” at least once. Maybe twice. Maybe… 472 times. It’s the duct tape of digital storytelling. The problem is, unlike duct tape, it doesn’t […]
The psychological punch behind every swoosh, thunk, and dramatic boom If you’ve ever watched a video without sound effects, it probably felt like eating dry cereal with a fork. Technically it works. Emotionally, it’s a disaster. Sound Effects in Video do more than just fill silence. They guide our brains, stir our emotions, and sell […]
The Hidden Force Behind What You Buy, Feel, and Remember You may think you’re in control of your emotions. You aren’t. At least not when sound is involved. Walk into a coffee shop with soft jazz playing, and suddenly you’re in love with their $8 banana bread. Watch a dog food commercial with swelling strings, […]
Elmer’s Glue, Shoe Polish, and Other Crimes Against Cuisine Ever looked at a burger ad and thought, “Why doesn’t my lunch look like that?” Welcome to the deliciously deceptive world known as the secrets of product photography. Food photography is a charming liar. It smiles at you with golden buns, steamy sides, and cheese that […]
Episode 11 Production Photography Will Ruin Your Diet If you’ve never watched a grown adult yell at a sandwich under studio lights, you haven’t experienced the thrill of product photography in Fayetteville. It’s a strange little world where barbecue and hot sauce gets more compliments than your Aunt Linda at church and ring lights are […]
3D Animation in Statesville NC Now Has Pixar Quality In the heart of North Carolina, where the biscuits are fluffy and the business meetings start with “y’all ready?”, something surprisingly high-tech is reshaping local marketing, and it’s not another QR code on a napkin. We’re talking about 3D animation in Statesville. Yes, really. The same […]
28 Days Later Illustrates Digital Grit and Why NC 3d Animation Is on the Rise If you remember 28 Days Later, that eerie film of empty London streets and viral horror, you might be surprised to learn it’s a poster child for how digital tools can reshape storytelling—even without flashy animation. The movie relied heavily […]
