Breaking Down Branding At first glance, haircuts and video production may seem like entirely separate industries. One involves cutting and styling hair to create a polished look, while the other focuses on crafting compelling visual stories. However, both require precision, an artistic eye, and a deep understanding of aesthetics to achieve the best results. When […]
Why We Buy Stuff We Don’t Need Ever wonder how you go into a store for toothpaste and somehow leave with a waffle maker, three candles, and a potted plant? Welcome to the fascinating world of consumer behavior—the psychology behind why we buy what we buy. It’s not random; marketers have mastered the art of […]
The Power of Product Videos Let’s face it: the world is obsessed with video. No one’s reading 20-paragraph product descriptions anymore—not when they can watch a 30-second clip and feel like they’ve mastered the product. Product video companies: the unsung heroes (and occasional villains) of your marketing strategy. They’ll make your brand look so cool […]
Marketing managers are modern-day magicians—tasked with the impossible every single day. They’re expected to predict trends, craft viral campaigns, boost brand visibility, and deliver jaw-dropping results, all while staying under budget and ahead of the competition. They’re strategists, psychologists, data analysts, and creative visionaries rolled into one. If that wasn’t hard enough, they’re also supposed […]
Pick Your Marketing Tool/Toy from the Dentist Toybox Being a marketing manager is a lot like going to the dentist. No, really—stay with me here. It’s a high-stakes, high-pressure environment where you’re constantly juggling demands, trying to prevent disasters, and, at the end of it all, you’re left staring at a toybox of choices, unsure […]
The Spurious Connection Between Seatbelts on Motorcycles and Boom Mics for Interviews For all production companies in Raleigh, Charlotte, Burlington, and Morganton, NC. If you’ve ever witnessed a conversation so absurd that it left you momentarily questioning reality, you might appreciate the analogy we’re about to explore. What do motorcycle seatbelts and boom microphones in […]
Introduction Corporate video production vs Toenails—two things you wouldn’t normally put in the same sentence for videos produced in Charlotte, Raleigh, Burlington, and Morganton, NC. But think about it: both require regular upkeep, the right tools, and, if neglected, can lead to public embarrassment that’s hard to recover from. Just like unkempt toenails can make […]
Digital Marketing in Charlotte: Why Your Net Keeps Coming Up Empty Digital marketing in Charlotte is a lot like fishing. Some businesses cast with strategy. Others just splash around and hope. But let’s be real, hope isn’t a marketing plan. Hope doesn’t grow revenue. Hope doesn’t build trust. And hope definitely won’t catch the big […]
