10 Hilariously True Ways Video Content Boost Website Traffic

Let’s face it — the internet is a noisy place full of cat memes, unsolicited pop-ups, and more “subscribe now” buttons than one human brain can handle. But in the chaos, video content is the cool kid quietly attracting attention, making connections, and yes — boosting your web traffic and sales like a boss.

Here are 10 funny-but-factual ways video content makes your website the popular kid at the marketing lunch table.

1. Videos Make People Stay (Like Free Samples at Costco)

Here’s proof that video content boost website traffic. Ever watched a video on a website and completely forgotten what you came for? That’s not an accident. Videos pull people in and keep them watching. Like the meatball lady at Costco, video content makes people linger longer.

Wistia reports that visitors stay on a site 2.6x longer when there’s video content. (Wistia, 2021)

That longer stay tells Google, “Hey, this is quality stuff!” And what does Google do? Boosts your ranking. Win-win.

2. Google Likes Moving Pictures More Than You Do

Search engines don’t have eyeballs, but they do have priorities. And they prioritize content that keeps users happy and engaged. That’s why websites with video get a boost.

According to Forrester, pages with video are 53x more likely to rank on the first page of Google. (Forrester, 2021)

In other words, video is the SEO cheat code Google hopes you never fully understand.

3. People Click Play Before They Read (Because Reading Is Hard)

We all want information, but we want it quick and easy. That’s why videos outperform text by a landslide. Reading a paragraph? Sounds like work. Watching a 90-second video? Sounds like a coffee break.

Brightcove says video on landing pages can increase conversion by 80%. (Brightcove, 2022)

That “Play” button is more powerful than your 10,000-word blog post. Sorry, blog post.

4. Videos Explain Stuff Better Than You Do

No offense, but your FAQ section is putting people to sleep. A quick product explainer video, on the other hand, can walk someone from “What is this?” to “Shut up and take my money” in under two minutes.

94% of marketers say video helped users better understand their product or service. (Wyzowl, 2023)

Because nothing says clarity like seeing your product in action — with upbeat music and cool transitions.

5. Videos Build Trust Faster Than a Golden Retriever

Want to look legit? Show your face. People trust other people — especially when they can see their eyes, hear their voice, and maybe even see a dog in the background.

HubSpot found that video helps 72% of consumers feel more confident about a purchase. (HubSpot, 2023)

Whether it’s a founder story, a behind-the-scenes tour, or a testimonial, video builds trust faster than any brochure ever could.

6. Video Is Shareable (Especially the Weird Ones)

People don’t share boring content. But give them something surprising, funny, or heartwarming — and boom, you’re viral. That one quirky explainer video? Now it’s on LinkedIn, TikTok, and someone’s grandma’s Facebook.

Social video generates 1200% more shares than text and image content combined. (Wordstream, 2022)

More shares = more eyeballs = more potential customers.

7. Email CTR Skyrockets With Video (No, Really)

If your email open rate is sadder than a Monday morning, add a video. Better yet, add the word “video” to your subject line. People click it. People want it. People ignore everything else.

Campaign Monitor shows video boosts email click-through rates by up to 300%. (Campaign Monitor, 2022)

Your email’s mission: get clicks. Video = click magnet.

8. It Turns “Maybe Later” into “Take My Money”

Video hits the emotional center of the brain. It creates urgency, excitement, and “I need this now” vibes. When done right, it nudges hesitant buyers off the fence and into your checkout.

Unbounce reports that videos on landing pages can increase conversion rates by up to 80%. (Unbounce, 2021)

Video is your smooth-talking, high-converting salesperson — without the awkward handshake.

9. Your Competitors Are Already Using Video (Probably Badly)

There’s a 9 in 10 chance your competitors are using video. And about a 6 in 10 chance they’re doing it badly. Shaky iPhone footage. Boring scripts. Unintentional horror movie lighting.

86% of businesses already use video as a marketing tool. (Wyzowl, 2023)

You don’t just need video — you need good video content that boost website traffic. That’s how you stand out.

10. Because You Deserve More Than a Stock Photo of a Man in a Blazer Pointing at a Graph

Let’s be real: that stock photo isn’t fooling anyone. Video shows you. Your brand. Your people. It adds life, personality, humor, and humanity.

Stop being generic. Start being memorable. And while you’re at it, lose the graph guy.

Final Thought: Press Play and Profit

Video content isn’t just a trend — it’s the difference between being watched and being forgotten. It builds trust, boosts SEO, and drives more sales than a clearance rack in December.

If you’re not using video yet, you’re leaving traffic, conversions, and money on the table. Time to hit “record.”

Need help? Episode 11 Productions can help you look amazing, sound smart, and sell more — without the headache.

Citations

Wistia. (2021). State of Video Marketing.
Forrester. (2021). The SEO Benefits of Video.
Brightcove. (2022). Video Marketing Benchmarks.
Wyzowl. (2023). State of Video Marketing Report.
HubSpot. (2023). Marketing Trends Report.
Wordstream. (2022). Social Video Engagement Stats.
Campaign Monitor. (2022). Email Video Stats.
Unbounce. (2021). Landing Page Conversion Data.