Local video production companies are more likely to understand your market For businesses in a particular area, looking to hire video production typically begins with a Google search. Many people would search for something like: video company in my state. Although, this will yield results, it may not be the best method of searching. Google [...]
What Is an Auteur and Why Does It Matter? An Auteur represents the personal, creative vision of a film’s director—a concept that has long been associated with the art of filmmaking. However, this idea is not exclusive to feature films; it extends to documentaries, branded content, and even corporate video productions. At its core, the [...]
The Psychology of Photography in Marketing: How Images Influence Perception Continuing our marketing psychology series, let’s dive into how the brain interprets objects within a photograph. If you haven’t already, check out The Psychology of Color in Video Marketing for background—it’s a great primer for understanding how visual elements impact emotions and decision-making. For those [...]
When is a Video/Film Director Needed? Before diving into this topic, I want to be upfront: my perspective might ruffle some feathers, but it comes from a place of honesty. Every industry has its upsells. Fast food chains push desserts, car dealerships and phone providers push extended warranties, and in the video production world, one [...]
Video Production Cost Comparison The video production industry today is much like the medical industry and clients are as much in the dark about the cost, just like the medical patient. Patients have a need but don't really understand the process of medical care, so they pay $20 for a band aid. The same scenario [...]
The Psychology of Color in Video Marketing Color. It’s all around us, and it has powerful psychological benefits within marketing. The psychology of color within the scope of video marketing impacts our mental state in a big way. Large corporations have understood this fact for many, many years. It’s used in logos, photographs, videos, 3D elements, website color schemes, and even [...]
Where Are We Going With Video Technology moves faster than an overzealous dog who tried to bully a cat. Every camera used in any video production company is obsolete. New cameras come out on a daily basis; the latest better than the last...sometimes. So, what does this say about the future of video production? We’ll [...]
I'm No Production Assistant Every video production student, who would like to become a video crew member should read this. It’s packed with insider tips to help you navigate and succeed in the competitive world of video and film production. Since 2007, Episode 11 Productions has produced video content for industry leaders like MTV, ABC, [...]
The Psychology of Head Shots Begins With One Simple Truth...Humans Follow Eyes Try this the next time you’re in a crowded mall: stand in the middle, pick a random point on the ceiling, and stare at it like you just spotted a UFO. Wait ten seconds. Watch the magic happen. Strangers will start glancing up. [...]
