So, What Is a Jelly Roll? If you work in video production and someone asks, “What is a jelly roll?” your answer shouldn’t involve frosting, sponge cake, or your grandma’s Pyrex collection. In our world, a jelly roll is a simple, sticky, sanity-saving hack that keeps your cables from looking like a rat’s retirement condo. […]

Even When the Lens Wobbles, a Story is King Let’s talk about something every content creator, filmmaker, marketer, and guy-with-a-GoPro-at-a-birthday-party needs to remember: story is king. Not “camera settings are king.” Not “flawless lighting is king.” Not even “look, I rented a drone!” is king. Story. Is. King. Need proof? Let’s rewind to the ‘90s. […]

Content creation companies in NC turn boring brands into standing-room-only performances. Let’s get something straight: content creation companies in NC aren’t just filming things—they’re slow-cooking digital masterpieces with the patience of a Southern grandma and the flair of a Food Network champion. If you think that sounds dramatic, it’s because it is. Have you seen […]

Raleigh Video Production Companies: Lights, lenses, and a little Carolina magic. When you start exploring Raleigh video production companies, there’s one name that always comes up first (and it’s not just because they start with “E”). Episode 11 Productions has carved out a reputation for cinematic storytelling, professional polish, and video content that actually converts. […]

A Funny but Informative Guide to Video Production Slang Walk onto a video set and you might think you need Rosetta Stone. People call for a stinger. Someone’s shouting “Crossing!” with a pancake in hand. A director mutters about a martini shot, and nobody lifts a glass. This world runs on slang. If you’ve ever […]

Production Videos in NC Builds Trust and Boosts Sales It’s not just Fortune 500 companies or slick tech startups that are leaning into high-quality video these days. From family-run HVAC companies in Fayetteville to real estate firms in Charlotte and biotech brands in Raleigh, production videos in NC are becoming a must-have marketing tool—and for […]

What Is Crossing the Eyeline? Every filmmaker has done it—whether by accident, on purpose, or while chasing a rogue squirrel during a shoot. Crossing the eyeline is one of those cinematic taboos that will either ruin your scene or elevate it to Hitchcock-level genius. There’s no in-between… unless you really know what you’re doing. Let’s […]