Learn How to Influence Consumer Behavior
Video is your secret weapon, because it taps into all of that at once.
1. Tell Stories, Not Just Facts
Why it works:
The human brain is hardwired for storytelling. When you tell a story—about your brand, your customer, or your “why”—you activate both rational and emotional centers in the brain.
How to use it:
•Showcase a customer transformation (before and after).
•Share a founder story or company mission in a heartfelt, authentic way.
•Use testimonials that feel real, not scripted.
“People don’t buy products—they buy better versions of themselves.”– Psychology of Selling, Brian Tracy
2. Use Emotion-Driven Visuals
Why it works:
Emotion drives memory and decision-making. Video allows you to control visuals, sound, music, and pace—all tools that stir emotion and create strong associations with your brand.
How to use it:
•Use uplifting or emotional music to reinforce your message.
•Feature smiling faces, relatable struggles, or moments of victory.
•Use color psychology: blue for trust, red for urgency, green for growth, etc.
3. Build Trust Through Faces & Authenticity
Why it works:
Faces increase trust and engagement. According to research, consumers are more likely to remember and believe information delivered by a real person, especially someone who resembles them or their values.
How to use it:
•Use real employees, customers, or leaders in your videos.
•Keep interviews conversational, not robotic.
•Show behind-the-scenes moments to build transparency.
4. Keep It Short and Focused
Why it works:
The average attention span online is 8 seconds (shorter than a goldfish 🐠). A clear, concise video respects your viewer’s time and influences consumer behavior quickly.
How to use it:
•Lead with the value proposition in the first 5–10 seconds.
•Keep promotional videos under 2 minutes.
•Break longer content into short segments for social media.
86% of businesses use video marketing—and the most shared ones are typically under 60 seconds.
(Wyzowl, 2023)
5. End With a Strong Call to Action (CTA)
Why it works:
You’ve stirred emotions, built trust, and shown value—now guide the viewer to take the next step while they’re most engaged.
How to use it:
•Include a clear CTA: “Call now,” “Book a demo,” “Visit our website.”
•Reinforce urgency: “Limited spots,” “Offer ends Friday.”
•Visually show the action (a clickable button, URL, QR code, etc.)
Bonus Tip: Use Social Proof to Influence Consumer Behavior
Why it works:
People trust what others say about you more than what you say about yourself. Featuring customers and client wins adds powerful credibility.
How to use it:
•Include statistics: “92% satisfaction rate”
•Drop testimonials in overlays or audio bites
•Show client logos or endorsements subtly in the background
Final Thought
Video isn’t just content—it’s influence.
When done right, it moves people from “I’ve heard of you” to “Take my money.” Whether it’s a product, a service, or a cause, the right video changes minds, builds trust, and motivates action.
And at Episode 11 Productions… that’s kinda our thing.
