Charlotte Video Production is Paramount

Listen—if your business is still relying solely on brochures, stock photos, or “We’ll just post a selfie and hope for the best,” you might as well be advertising with smoke signals. In a city like Charlotte—where banks are booming, breweries are multiplying like rabbits, and everyone’s grandma is now a real estate agent—not using video production is like bringing a tricycle to a NASCAR race.

Let’s take a hilariously real look at what happens to Charlotte companies that haven’t added video to their marketing mix.

1. You’re Basically a Ghost on Google

Without video, your business shows up on the third page of search results—right next to conspiracy theories and that one weird forum post from 2006. Google LOVES video. Like, clingy ex loves.

Stat attack: Websites with video are 53x more likely to land on page one of Google (Forrester Research).

If you want people to find you before they find your competition (or accidentally end up ordering from a company in Gastonia), video is your golden ticket.

2. People Scroll Past You Like a Bad Tinder Profile

Imagine this: someone’s scrolling Instagram and your post is just…a block of text. No animation. No music. No voiceover. Just a digital brick wall.

Meanwhile, your competitor posts a 15-second video of their CEO dancing with a donut while explaining their services—and boom, 10,000 views.

“But we posted a product photo!”
Great. So did everyone else in 2008.

In today’s world, attention spans are shorter than a lunch break on Tryon Street, and video grabs eyeballs like a puppy in a room full of stressed-out adults.

3. You’re Basically Donating Clients to Your Competition

If you’re not doing video, you’re not just missing out on revenue—you’re delivering it to your competitors with a handwritten card and a fruit basket.

Fact: 78% of marketers say video directly increases sales (HubSpot).
Translation: Your competition is cashing checks while you’re still wondering if anyone read your last blog post.

4. Your Brand Has the Personality of Plain Toast

Charlotte is bursting with energy—between uptown’s skyline, NoDa’s art scene, and South End’s obsession with brunch. If your marketing doesn’t reflect that vibe, people will assume your company’s run by fax machines and folks who think TikTok is a clock brand.

Video shows off your brand’s actual personality—whether that’s fun and quirky or smooth and professional. Without it, you’re just… beige. And Charlotte hates beige (unless it’s a craft beer).

5. You’re the Turtle in the Uptown Traffic Jam

Yes, Charlotte traffic is slow—but your marketing doesn’t have to be. Video marketing puts you in the express lane. If you’re relying on old-school strategies, you’re the business equivalent of someone using MapQuest in 2025.

Your competition? They’re out here dropping drone shots, animated explainers, and behind-the-scenes reels. You? Still emailing coupons and hoping someone opens them.

6. You’re Missing the Swiss Army Knife of Marketing

Video isn’t just cool—it’s effective. It increases conversions, boosts website retention, and makes people actually understand what you do (bless it). It works in ads, emails, social, websites—even as a recruiting tool.

93% of brands say video got them a new customer (Animoto).

Imagine that: one solid video, and suddenly someone who’s never heard of you is buying your product while standing in line at Amélie’s Bakery.

Real-World Charlotte Examples (That Shouldn’t Be Real But Are)

•A local HVAC company tried to describe their new duct system in a 1,000-word Facebook post. Result: 3 likes and one “What?”

•A coffee shop in Plaza Midwood posted a picture of a latte with the caption “New drink!” No video, no explanation. One confused comment: “Is this soup?”

•Meanwhile, a tiny startup in Dilworth made a 30-second video showing their founder brewing cold brew while beatboxing… and it went viral.

Moral of the story? Video wins hearts, attention, and wallets.

It’s Time to Get Reel, Charlotte

If you’re a Charlotte business and not using video production, you’re missing out on customers, visibility, and the kind of attention your brand deserves. Video lets you tell your story with energy, emotion, and a splash of sass.

And if you want help doing it right—with strategy, storytelling, and just enough local flavor to make your competitors jealous—you know who to call. (Hint: Episode 11 Productions. We’re basically the Bojangles of video—consistently delicious.)

Sources (a.k.a. The Stats We Didn’t Just Make Up)

•HubSpot (2021). The State of Video Marketing.

•Wyzowl (2024). Video Marketing Statistics.

•Forrester Research. “How Video Affects SEO”

•Animoto. “Why Video is the Most Effective Marketing Tool Today”

•Sedej, J. (2019). The role of video marketing in the modern business landscape