Why Editing Pace is Important? Way More Than You Think Let’s start with a bold claim: Yes, editing pace is important. So important, in fact, that it might be the reason someone buys from you—or bounces after 3.7 seconds to go watch a cat fall off a table. You’ve seen them: the hyper-edited videos that […]
How to Plan a Video Shoot From Vision to Final Cut Planning a video shoot can feel like trying to build a spaceship with IKEA instructions and no thumbs. But it doesn’t have to. The secret? Structure. People think video production is all about gear. Cameras, lights, cranes. But if you don’t prep right, all […]
LUTs and Color Wheels Are Like Makeup and Lighting for Your Footage Let’s say you’ve just wrapped a corporate shoot in Raleigh. The interviews are solid. The b-roll looks good. But when you load the footage into Premiere Pro, everything looks like it was filmed in a dentist’s waiting room. Flat. Dull. Sad beige. Enter: […]
Raleigh Recruitment Videos Make Your Company Feel Like Home Let’s be honest. Reading job descriptions is like reading the side of a cereal box with less sugar and more corporate jargon. “Fast-paced environment.” “Team player.” “Flexible self-starter.” Are we hiring a golden retriever or a software engineer? That’s why Raleigh recruitment videos are becoming the […]
Tips for Writing Engaging Dialogue (That Doesn’t Make Viewers Cringe and Actors Cry) Let’s face it. Most dialogue in first drafts sounds like it was written by a committee of over-caffeinated GPS units. You know the type: “Hello, John. I am experiencing emotions. Let’s explain the plot out loud.” No thanks. If you want your […]
Why Video Crews Look Stupid (But Only Sometimes, We Promise) We love video crews. We are video crews. But let’s be honest—every industry has its moments of “Did anyone think this through?”And nothing screams “Look at us pretending we know stuff” louder than slating a take with a clapperboard…on a one-camera shoot…with audio recorded directly […]
Lighting Techniques for Different Moods Let’s be honest. You can have Oscar-level acting, a $10,000 camera, and the best boom mic in the zip code. But if your lighting is wrong? Your romantic scene looks like a hostage situation. Your horror film looks like a toothpaste commercial. Your corporate video looks like it was filmed […]
Light Quality in Videos Might Be the Real Star of the Show You can have the perfect script, the best camera, and talent who’s been to five acting workshops and a Tony Robbins seminar. But if your lighting is off? You’ve got yourself a beautifully shot disaster. Light quality in videos isn’t about how bright […]
