How do I get into video production, Read This! How Do I Get Into Video Production? Here’s the (Unfiltered) Truth Let’s be honest: the traditional path into video production is built like a hazing ritual disguised as a career ladder. If you’ve ever Googled How do I get into video production? you’ve likely been fed […]
storCreating a Video Story Starts with Purpose—Not Just Footage When most people think of video storytelling, they imagine cameras, lights, and a well-rehearsed script. But the real heart of the story, the soul of the message, is often born in a quieter, darker place: the editing bay. Creating a video story isn’t just about stitching […]
The Self-Centered Truth Why People Only Care About Themselves People don’t care about your story, until they see themselves in it. This isn’t negative. It’s just reality. From Fortune 500 CEOs to the guy watching TikTok in his driveway, everyone filters life through the same lens: “What does this mean for me?” Human Nature Isn’t […]
What is Work for Hire Ownership In a standard contract, the production company creates the video for you, but they retain ownership of the underlying footage and elements unless otherwise stated. You’re licensing the finished product. It’s similar to renting a tuxedo, you can wear it to the event, but you’re not keeping it afterward. […]
Build Your Own Soft Video Light (Yes, With a 300W Bulb That Can Toast Marshmallows) If you want to light your videos like a boss but don’t have $800 lying around for studio gear, let me introduce you to a little-known filmmaker secret: build your own soft video light. Not with LEDs. Not with fancy […]
How Employee-Created Content Builds Stronger Teams, Better Stories, and Real Trust When it comes to company culture, filming your employees isn’t the same as giving them a voice. Too many businesses still treat video production like a one-way mirror: leadership speaks, marketing spins, and employees nod in rehearsed agreement. But there’s a growing shift happening […]
The 7-Layer Emotion Sandwich Model is a Checklist for Success The 7-Layer Emotion Sandwich Model isn’t just a fancy marketing phrase—it’s a little-known framework used by elite political media strategists and billionaire-backed brand consultants. It’s also the reason you feel something when a video makes you laugh, tear up, or shout “that’s me!” at your […]
What Raleigh Video Production Customers Should Ask Before Hiring Anyone Let’s get one thing straight: hiring a video production company shouldn’t feel like speed dating with a camera crew. You’re investing in your brand’s voice, your reputation, your visual handshake. And while everyone in Raleigh claims they “tell stories,” some of them tell stories like […]
