The Cost of a Video Varies.
Do You Want the Super Duty or the Old Ranger?”
Let’s talk about a question we get all the time:
“What’s the Cost of a Video?”
That’s like walking onto a car lot, pointing at a row of vehicles, and saying, “How much is a truck?”
I mean… which truck, my friend?
Are you talking about that fully loaded, turbo-charged $100,000 Super Duty diesel beast with leather seats that smell like success, tires so big they need their own zip code, GPS that can find the nearest artisan donut shop, and a stereo system that makes Beethoven cry tears of joy?
Or are you thinking more like that 1997 Ford Ranger your cousin still drives—with manual windows, a duct-taped tailgate, and an aftermarket radio that only plays AM stations when the moon is aligned with Saturn?
Look—we’re not here to throw shade on the Ranger. That baby’s still kicking after all these years, and it technically gets you where you need to go. But the ride is bumpy, you’ve got to bang the dashboard to get the AC working, and no one’s rolling down their window at a stoplight to say, “Wow, where’d you get that?”
Now, let’s apply this to video production.
Because, believe it or not, it’s the same concept. You can get a basic, no-frills video that gets your message across, and it might work just fine if you’re just trying to get from Point A to Point B.
But if you want something that turns heads, gets people talking, and makes your brand look like the MVP of your industry—well, you’re going to want some bigger tires and leather seats on that production.
You want animation? Drone footage? Sound design that slaps? A script that doesn’t sound like it was written by a toaster? That’s Super Duty territory, baby.
Need something clean and simple, like a testimonial shot on-site with two lights and a smile? That’s a good ol’ Ranger, and we’ll keep her running like a champ.
At Episode 11 Productions, we don’t believe in cookie-cutter anything. We’re more like custom truck builders—except instead of chrome bumpers, we’re putting together a sweet package of video strategy, storytelling, and cinematic excellence tailored to you.
Maybe you’re a small business the cost of a video is a constraight. Perhaps all that’s needed is a short video to explain what you do. Cool—we won’t try to sell you a flame-throwing content machine when all you need is a dependable ride.
But maybe you’re launching a new product line and you want epic visuals, 3D animation, and music that makes people feel like they’re about to conquer Mount Everest. Yeah, that’s when we break out the heavy-duty gear and put some horsepower behind your message.
Still not convinced? Let’s look at some real-life examples:
•Want your video to play at a trade show on a loop and pull people in like a tractor beam? That’s Super Duty.
•Want a short reel for social media that says, “Hey, we exist!” without breaking the bank? That’s Ranger.
•Want to shoot an internal training video for new hires? Ranger with decent tires and a backup camera.
•Want to launch your brand like it’s a Marvel origin story? Super Duty with flames on the side and a custom horn that plays your company jingle.
And let’s be honest—whether you’re driving the Super Duty or the Ranger, if your video is poorly made, no one is impressed. Even the fanciest truck can’t hide the fact that it’s missing an engine. That’s why quality matters, no matter the size of the build.
Plus, the numbers don’t lie:
• 88% of people say they’ve been convinced to buy a product or service by watching a video (Wyzowl, 2023).
• Video marketers get 66% more qualified leads per year (OptinMonster, 2024).
• Businesses that use video grow revenue 49% faster than those that don’t (WordStream, 2023).
• People retain 95% of a message when they watch it in video form vs. just 10% through text (Forbes, 2024).
That means video isn’t a luxury. It’s your marketing vehicle. So yeah, you could show up to the big pitch in a rusty Ranger with a loose bumper, or you could roll in with a polished, professional, feature-packed video that says, “We’re the real deal.”
At Episode 11 Productions, when it comes to the cost of a video, we’ve got both trucks in the garage. It’s not about upselling you—it’s about helping you choose the best ride to get your brand where it needs to go. Whether you need that fire-breathing Super Duty or just a good ol’ Ranger with decent brakes and a Bluetooth speaker—we’re here to build it, tune it, and get it on the road.
And hey, if you want fuzzy dice hanging from the rearview mirror (a.k.a. custom branding and motion graphics), we’ll throw those in too.
Because we don’t just make videos. We build vehicles for your message—with horsepower, flair, and maybe a little mud on the tires.
Let’s hit the road.
Citations:
•Wyzowl (2023) – State of Video Marketing Report
•OptinMonster (2024) – The Power of Video Marketing
•WordStream (2023) – Video Marketing Statistics
•Forbes (2024) – Video Retention & Consumer Behavior Study
