Corporate Media Content Media content is like a spotlight. Done well, it shines on what matters, draws people in, and makes everything look amazing. Done poorly, it blinds your audience, makes them squint, and leaves them wondering why they ever showed up in the first place. Let’s break it down. 1. The Spotlight That Shines […]
Videos = Low Cost Salesperson In the world of sales, hiring a top-notch salesperson is crucial. But what if you could have one who never sleeps, never takes a vacation, and never demands a raise? That’s exactly what a well-crafted video does for your business when it’s hosted on your website. It’s like hiring a […]
Introduction: The Changing Landscape of Corporate Video Production Corporate video production has undergone a massive transformation in the last decade. Gone are the days when a simple, polished brand video or a long-winded training session was enough to keep employees and customers engaged. Today’s audience, fueled by digital advancements and changing content consumption habits, is […]
Introduction: Lights, Camera, Chaos! Every video production project starts with a brilliant idea, a client with high expectations, and a crew that’s mostly sure they know what they’re doing. Over the years, we’ve worked on projects that ran smoothly (rare) and others that made us question our career choices (frequent). In the spirit of sharing […]
Introduction: Why Medical Videos Matter (And Why Reading Pamphlets Doesn’t) Let’s be honest. No one reads medical pamphlets. They sit in the waiting room, looking all official, collecting dust, and occasionally serving as impromptu coasters for abandoned coffee cups. Use video to educate patients through video—the hero that medical companies need but didn’t realize they […]
What You Should Know So, you’ve decided your business needs a video. Maybe it’s a slick promotional ad, a training video that doesn’t put employees to sleep, or a social media masterpiece that goes viral (fingers crossed). But now comes the big question: How much is this going to cost? The answer? It depends. (Bet […]
NC 3D Animation Companies Helping Manufacturers If you think 3D animation is just for Pixar and video games, think again. North Carolina is quietly becoming a powerhouse for 3D animation companies, and guess who’s benefiting the most? Manufacturers. That’s right. Those folks making everything from high-tech medical devices to the world’s most overengineered lawnmowers are […]
Understanding How Attitudes Are Strengthened Through Expression The Amplification Hypothesis is a psychological theory that explains how expressing an attitude with certainty reinforces that belief, while expressing uncertainty weakens it. This concept, introduced in social psychology, has profound implications in fields ranging from marketing and media production to business communication and personal persuasion. The core […]
How to Make Your Marketers Feel Like Mad Men (Without the Whiskey) Marketing teams are the wizards of perception—they take ordinary products and turn them into things people feel they can’t live without. But what if I told you that the belief your marketing team has in their own abilities is just as important as […]
Marketing managers are modern-day magicians—tasked with the impossible every single day. They’re expected to predict trends, craft viral campaigns, boost brand visibility, and deliver jaw-dropping results, all while staying under budget and ahead of the competition. They’re strategists, psychologists, data analysts, and creative visionaries rolled into one. If that wasn’t hard enough, they’re also supposed […]
