Charlotte Video Production Industry is Exploding

There was a time when the Charlotte, video production Industry meant a couple of freelancers with DSLRs and a dream. Now? You can’t swing a tripod in Uptown without hitting someone on a Steadicam.

Why? Because businesses in Charlotte have realized something powerful:

If content is king, video is the flashy, charming heir who just bought the Panthers and makes everyone cry in 90 seconds or less.

The Boom Heard Around the Boardroom

It started small. A promo here, a training video there. But then the algorithm gods smiled on video. Suddenly, every dentist, drone pilot, dog groomer, and Fortune 500 CEO was calling up production companies asking for things like:

  • “A heartfelt testimonial with lens flares.”
  • “A corporate video, but make it feel like a Marvel trailer.”
  • “A recruiting video where Chad in HR looks like The Rock.”

And Charlotte delivered.

The Local Scene: Lights, Lenses, LinkedIn

The Charlotte, video production industry now has dozens of established production houses and independent creators—and more are popping up like ring lights at a TikTok convention. Why? Because the demand isn’t slowing down.

Video is no longer a marketing extra. It’s the new handshake.

According to HubSpot (2024), 91% of businesses use video as a marketing tool, and Charlotte’s booming finance, tech, and medical sectors want in on the action. Local companies are using video to:

  • Train employees without boring them to death
  • Onboard new hires with branded Netflix vibes
  • Humanize leadership (read: finally let the CEO blink)
  • Boost SEO like it owes them money

Even real estate firms are using video tours to make you want to buy a condo you can’t afford — and that’s power, baby.

But With Great Video Comes Great Confusion

The problem is… some folks still try to do it themselves.

We’ve seen it all:

  • A car dealership that shot a commercial with a flip phone and called it “cinematic.”
  • A law firm that used Comic Sans in their lower thirds.
  • A bakery that edited their promo using PowerPoint transitions and a free kazoo stock song.
  • Spoiler alert: no one felt hungry after watching.

The Real Professionals Are Booked Solid

Ask any top-tier Charlotte video production company what they’re doing this week and the answer is: everything.

  • A product video for a fintech app
  • A recruitment film for a manufacturing plant
  • A social campaign that makes you cry in under 60 seconds
  • Oh, and a drone shot of everything because, of course, drone shots

Some companies are so slammed, we’ve heard rumors they’re teaching raccoons to edit in Davinci Resolve. Desperate times.

The Takeaway: If You’re Not Using Video, You’re Basically Whispering in a Thunderstorm

Video is now the language of business. It builds trust, simplifies complex messages, boosts retention, and gets more clicks than a cat riding a Roomba. And Charlotte? The Charlotte, video production industry is speaking it fluently.

So whether you’re launching a new product, recruiting talent, or just want to finally explain what your company does without a 14-slide deck—hire a pro.

Trust us. Your audience (and your interns who were about to film on their iPhone 6) will thank you.

Citations

1.HubSpot (2024). The State of Video Marketing Report.

2.Wyzowl (2023). Video Marketing Statistics: Trends and Data.

3.Forbes (2024). “Why Video Content is the Best Investment in Your Business.”

4.Sedej, T. (2019). “The Role of Video in Digital Marketing: Psychological Impacts on Consumer Behavior.”

5.Romi, I. M. (2023). “Video Marketing Impact on Consumers’ Behavior.” IOSR Journal of Business and Management.