Category Archives: Video Production Industry News

Using Video Directors

When is a Video/Film Director Needed? Before I answer this question, I want you to be prepared to be pissed off. I’m just being honest with you. In every industry there are upsells. Burger places want to sell you desserts. Car salesman and cell phone providers want to sell you extended warranties. The video production…
Read more

The Auteur Theory

What is an Auteur and Why Should I Care? An Auteur, in its theoretical definition, is the personal, creative vision of the film’s Director. This also applies to Documentaries and Corporate Video Productions as well. The reason that it’s considered a theory is because it’s often difficult for the Director to have his/her creative freedom 100% of the time. As…
Read more

Are Profits Always the Goal

What's More Important than Profit? Our Studio relies heavily on submitting quotes/proposals for services like video production, product photography and 3D animation to our potential clients. Acceptance of those proposals are how we build our business. Obtaining new clients is a happy occasion for all of us here. To us, it means another opportunity to feel good while making a new customer…
Read more

Video Dominates Web Traffic

By the year 2017, 74% of all internet traffic will be…can you guess? VIDEO! That’s right. Here are a few reasons why: 1) More people today research and shop from computers and mobile devices than ever before. It’s easy to get lots of information in a small amount of time, and that’s good, because we’re all busy. 2) It’s all…
Read more