Marketing Managers Deserve Better Recognition
Why Batman Wears a Cape and Marketing Managers Wear 7 Hats
Let’s face it—marketing managers are superheroes. The only difference is that Superman gets to fly around in spandex saving the planet, while marketing managers are out here saving campaigns with a half-drained laptop, three platforms crashing, a spreadsheet from 2018, and a VP breathing down their neck asking, “Can we go viral by Friday?”
Spoiler alert: No, Brad. We cannot.
But that doesn’t stop these modern-day heroes from trying.
They’re Batman… but with Less Cool Gear and More Client Meetings
Batman has gadgets, money, and a brooding cave.
Your average marketing manager has a $32/month Canva Pro subscription, 14 open tabs, and a coworker who forwards emails with the subject line “FWD: URGENT???” but never includes any context.
Batman fights crime.
Marketing managers fight algorithms, approval chains, and people who still think Comic Sans is edgy.
And let’s not forget: Batman has Alfred. Marketing managers have Chad from sales who says things like, “Marketing just makes things look pretty, right?”
(Chad has been unfollowed.)
Their Powers Include:
• Multitasking at the speed of light.
• One minute it’s analytics, the next it’s writing a caption about dog-friendly donuts while simultaneously uploading video drafts to three platforms and answering a Slack from Karen in HR.
Interpreting vague feedback with psychic precision.
“Can we make it pop?”
“This doesn’t feel ‘seasonal’ enough.”
“Can we use that same image, but make it completely different?”
All translated flawlessly. Somehow.
Crisis management that rivals world leaders.
When the website crashes mid-campaign, the client ghosts the final approval, and the deadline was 3 hours ago, they don’t panic. They breathe in. They sip cold coffee. They become one with the chaos.
The Villains They Battle Daily
The Ever-Changing Algorithm
Instagram changes its rules more often than a toddler changes moods.
Just when they master video content, boom—carousels are in.
Then reels.
Then memes.
Then they find out it was all a test and nothing matters anymore.
The Revision Loop from Hell
You deliver the project. Everyone loves it.
Until the boss’s cousin sees it and suggests “a few tweaks.”
Four revisions later, the original message is gone, the logo is now in glitter, and no one remembers why the video was made in the first place.
“Can We Do This Ourselves?” Syndrome
The classic line: “We could probably just film this on someone’s iPhone.”
Spoiler: No, you can’t.
You’ll get 13 minutes of shaky footage, 14 ceiling shots, and Todd’s forehead explaining your entire Q2 strategy.
Where Episode 11 Productions Comes In
Every superhero has a sidekick. Batman has Robin. Iron Man has Jarvis.
Marketing managers have Episode 11 Productions.
When the pressure is high, and the stakes are even higher (read: product launch in 72 hours), Episode 11 doesn’t just show up — they roll in like the cinematic SWAT team of storytelling.
They’re the crew that:
- Understands your brand without needing 14 meetings
- Shoots footage so gorgeous your CEO suddenly wants a documentary about his life
- Delivers B-roll, graphics, and voiceovers like they came from a Marvel set
- Edits out that awkward thing your VP said without needing to be asked
They make marketing managers look like they have superpowers — because with them, they kind of do.
Don’t Just Take Our Word For It (Let’s Throw in Some Stats)
Marketing Week reports that 76% of marketing managers say their workload has increased over the last two years — with more channels, content, and pressure than ever before.¹
HubSpot found that video marketing is now used by 86% of businesses, and **72% of consumers say they prefer learning about a product through video.**²
LinkedIn reports that marketing managers are now expected to have skills in data, content creation, media buying, SEO, copywriting, psychology, sorcery, and interpretive dance.³
Statista revealed that the average marketing budget for video continues to rise each year — yet in-house resources to create video content are shrinking.⁴
In other words: it’s wild out there.
So Let’s Give Credit Where It’s Due
Marketing managers don’t just “post stuff online.”
They strategize, create, schedule, optimize, analyze, revise, revise again, pivot mid-campaign, and somehow still respond to “quick questions” from three departments while in the bathroom.
They are multitasking, idea-generating, problem-solving, campaign-launching machines.
So the next time you see one, give them a high five, a raise, and maybe a support group.
Or, better yet — give them Episode 11 Productions, the video production partner that makes them look like the superhero they’ve been all along.
Sources:
Marketing Week. Career and Salary Survey Report, 2023.
HubSpot. The State of Video Marketing 2021.
LinkedIn Learning. Skills Companies Need Most in 2023.
Statista. Global Video Marketing Budget Trends, 2024.
