Even When the Lens Wobbles, a Story is King Let’s talk about something every content creator, filmmaker, marketer, and guy-with-a-GoPro-at-a-birthday-party needs to remember: story is king. Not “camera settings are king.” Not “flawless lighting is king.” Not even “look, I rented a drone!” is king. Story. Is. King. Need proof? Let’s rewind to the ‘90s. …
by e11productions07
You’ve Seen Those Nonprofit Videos. A soft piano intro. A close-up of someone holding back tears. A slow zoom on an empty playground. Then boom — a voice over says: “Every dollar helps. Every story matters.” Welcome to the emotionally devastating (and wildly effective) world of nonprofit video storytelling — where video meets mission, and …
by e11productions07
You have 8 seconds. That’s it. This Video is 8 Seconds Long That’s not the beginning of a hostage negotiation. That’s how long you have to grab your audience’s attention with a marketing video before they scroll away, skip, yawn, or mentally yeet you into the void. Coincidentally, it’s also about how long a toddler …
by e11productions07
Hardwired to Respond: How Gendered Evolution Influences Visual Marketing It turns out your brain may be older than you think—at least in how it processes visual information. While today’s marketing teams are studying trends and A/B testing ad layouts, your brain is still operating with instincts shaped by tens of thousands of years of survival. …
by e11productions07
by e11productions07
Why Failing to Market in Volatile Times is the Fastest Route to Obscurity Let’s not sugarcoat it: If you’re not marketing right now, you’re disappearing. And in a volatile economy, disappearing isn’t just dangerous—it’s deadly. When the market is unstable, companies tend to pull back. They freeze spending. They wait for “better timing.” But history …
by e11productions07
by e11productions07 by e11productions07
What You Should Know So, you’ve decided your business needs a video. Maybe it’s a slick promotional ad, a training video that doesn’t put employees to sleep, or a social media masterpiece that goes viral (fingers crossed). But now comes the big question: How much is this going to cost? The answer? It depends. (Bet …
by e11productions07
by e11productions07