How do I get into video production, Read This! How Do I Get Into Video Production? Here’s the (Unfiltered) Truth Let’s be honest: the traditional path into video production is built like a hazing ritual disguised as a career ladder. If you’ve ever Googled How do I get into video production? you’ve likely been fed […]
storCreating a Video Story Starts with Purpose—Not Just Footage When most people think of video storytelling, they imagine cameras, lights, and a well-rehearsed script. But the real heart of the story, the soul of the message, is often born in a quieter, darker place: the editing bay. Creating a video story isn’t just about stitching […]
The Self-Centered Truth Why People Only Care About Themselves People don’t care about your story, until they see themselves in it. This isn’t negative. It’s just reality. From Fortune 500 CEOs to the guy watching TikTok in his driveway, everyone filters life through the same lens: “What does this mean for me?” Human Nature Isn’t […]
Video Production Process: From Concept to Final Cut—What You Should Expect Creating a great video isn’t just about pointing a camera and hitting “record.” Whether you’re making a corporate explainer, a product launch video, or a recruiting film, success depends on a structured, step-by-step journey. That journey is known as the video production process, and […]
What is Work for Hire Ownership In a standard contract, the production company creates the video for you, but they retain ownership of the underlying footage and elements unless otherwise stated. You’re licensing the finished product. It’s similar to renting a tuxedo, you can wear it to the event, but you’re not keeping it afterward. […]
Why the “cinematic look” isn’t just about the frame rate You’ve heard it before: “Shoot at 24 frames per second to make your video look like film.” But here’s the truth: 24 fps makes video look like film…NOT. This myth has been repeated so often that many creatives don’t question it anymore. But let’s break […]
