Employee Profile Video Builds Trust

Employee Profile Video Build Trust

You know what’s worse than a boring About Us page? Nothing. Absolutely nothing.

That lifeless grid of stiff headshots and recycled buzzwords (“We’re passionate, driven, and customer-centric!”) isn’t helping anyone. Your customers don’t want to read resumes — they want to know if Carl from Accounting is a real human and not an Excel-powered AI. Enter: the glorious, personality-packed Employee Profile Video.

What Is an Employee Profile Video?

An employee profile video is a short, professional-yet-fun video where one of your team members says, “Hi, I’m Carl,” explains what they do, and reminds everyone that yes — there’s a person behind that email signature.

These videos are usually 30–90 seconds and include:

  • A human face (not stock footage)
  • A job title
  • A peek at what they do
  • A fun fact (Carl raises goats? You will remember that.)

In short: it’s LinkedIn meets personality. And it works.

Why They Work (Backed by Science, Not Just Carl)

1. Because Humans Trust Other Humans

According to Edelman’s 2023 Trust Barometer, people trust employees more than they trust brand messaging. Translation: Carl, from accounting is more trustworthy than your tagline. And way more fun at parties.

2. Because People Remember Faces (Not Taglines)

Neuroscience says we’re wired to recognize faces. The Fusiform Gyrus in our brain lights up like a Christmas tree when we see one. Words? Meh. (ScienceDirect, 2019)

So put a face in front of your company. Preferably one that smiles and blinks occasionally.

3. Because B2B Is Still Human-to-Human

We’ve all heard B2B buyers are all logic and spreadsheets. But 68% say they want to work with vendors who make them feel emotionally connected (Google/CEB, 2017). That emotional connection? It starts with seeing the people doing the work — not just the work itself.

Where Can You Use These Magical Videos?

  • On your team page — finally, something people will actually click.
  • In email signatures — “Hi, I’m Rachel, and here’s a video of me proving I exist.”
  • On LinkedIn — so recruiters and customers alike can say, “Ooooh, I like this crew.”
  • In sales decks — because buyers love meeting the team without actually… meeting the team.
  • In recruitment — because your company culture isn’t just free coffee and beanbags.

What Makes a Great Employee Profile Video?

It’s not rocket science. (Unless you’re, you know, a rocket company.)

  • Keep it short. If it’s longer than your average TikTok, you’ve lost them.
  • Let them be human. No scripts from legal. Let Carl tell us about his goats.
  • Good lighting. Shadows and corporate horror-movie lighting = no.
  • Keep branding subtle. We get it, you have a logo. Cool.

And if you don’t want to DIY this (which is smart), call in the professionals: Episode 11 Productions-The People Who Make Your People Look Amazing

We specialize in making your team shine — without turning them into corporate robots. Based in North Carolina, Episode 11 Productions crafts profile videos that are high-quality, trust-building, and (yes) fun to watch.

Our motto? “Less cringe. More connection.”

Whether it’s five videos or fifty, we script, shoot, edit, and deliver your people at their very best. Goofy laugh included.

Final Thoughts: Employee Videos Are the New Business Card

If you’re still relying on your About Page and hoping someone clicks “read more,” you’re already losing.

Show us who we’re working with. Make us smile. Let us meet Carl.

Because behind every great company is a team of real people — and nothing sells better than real.

Citations:

•Edelman (2023). Trust Barometer Global Report.

•Google/CEB (2017). The Changing Face of B2B Marketing.

•ScienceDirect (2019). Neuroscience of Facial Recognition: Fusiform Gyrus Activation.

•Wistia (2023). The Power of Employee Videos in Branding.