Video Production Process

Step 2: Video Production Process

Our production process has been developed from the ground up. Our goal for creating this newly used production process was to reduce as much labor waste as possible, without sacrificing quality, or the experience for our clients. We wanted to be different from other video production companies. We wanted our crew members to always stay focused on the client’s needs and assist other departments during idle times. The job gets created with positive energy and the clients doesn’t get billed for “Jeremy Bluetooth” texting his girlfriend.

Filming Day Lengths

Forget being forced into video production packages which put you over budget and never accomplish your organization's goal. Because we have created a new production workflow, we are in a better position to accomplish more work in less time. To better service your specific needs, we provide two standard production service times: half-day and full-day.

The half-day production is a four-hour production day and is perfect for one location shoots, such as interviews and talking head videos.

The full-day production is a 10-hour production day and is suitable for any other type of production, from company overviews to long-form safety and training videos.

If you're in need of a shorter production length than four hours, just give us a call and we'll create a special production day-just for you.

4K Production Camera Package

One of the reasons that we remain so efficient and affordable is our ability to assign the right equipment to each job. We don’t bring a 30-foot camera crane to an interview video project, nor do we bring a DSLR to a long-form corporate video project

Understanding each assignment is critical to the method that we use to record the image and sound. Utilizing the correct equipment is a key component to our production process. The end result is a custom, tailor-made cinema-style video project that is on point and on time, and within budget.

Our in-house 4K camera package is the same for each level of production.

  • Sony 4k SF700 Cameras
    8,900,000 effective pixels
    60 frames per second 2K recording
    240 frames per second 4K recording
  • One Lavalier Microphone
  • One Boom Microphone

Cameras are tools-nothing more. Just as a mechanic has various tools, our camera department has many types of cameras for each job requirement. We won’t bore you with all of our tools, but as a preface, we have cameras as small as a button, and as big as a bear. Ok, well, maybe not that big, but we can handle most any video requirement.

If you production requires specific camera package specifications, just give us a call. We can rent any camera package that you require and have camera operators who have operated literally hundreds of different types of camera packages.

Camera Frame Rates

Video images can often give very different looks depending on the frame rate per second (FPS) in which the video was shot. Typically, major motion pictures are shot at a constant rate of 24 FPS, because film is expensive.

With the advent of digital videography, the blurry motion of 24 FPS no longer binds us. Most videos, as well as TV shows, are shot at 30 FPS. This reduces the blur and renders the video with finer detail.

240 Frames Per Second

For those awesome slow motion shots (slo mo), that you see in films to emphasize the emotional impact of the scene, we typically shoot at 240 FPS. This technique has dominated the feature films for many years now. We can now provide that cinematic technique for use in the corporate world.

1 Frame Per Second

The opposite of slowing things down is to speed it up, called time lapsed. Think of "a day in the life". This is used to illustrate the passing of time within a short clip. This can have a dramatic effect and its used in many of our "about us" videos for our corporate clients.


Cinematography is an art form unique to motion pictures. The key factor of good cinematography is the ability to move the cameras and vary the audience’s viewpoint during the scene. The movement of the camera plays a considerable role in the emotional language of the film and the audience’s reaction to the subject.

Basic Movements
The most basic camera movements are called “panning” and “tilting”. Panning is a horizontal shift from a fixed position, just like turning your head from side to side. Tilting is a vertical shift from a fixed position similar to tipping your head up to look at the sky or downward to look at the ground. These movements are made with the basic tripod.

Advanced Movements
More advanced camera movements turn a boring video into a cinematic success: “dollying” and “craning”. Dollying is accomplished by placing the camera on a moving platform called a dolly. The dolly is moved closer or farther from the subject, creating a certain look. Camera cranes or jib arms are used to move the camera both horizontally and vertically. Cranes operate from a fulcrum point, from ground level to high in the air, as well as swinging from side to side or a combination of all of those moves.

Our Video Producers come from high-level commercial backgrounds and offer supreme results.

Camera Stabilization

Remember the movie, “Cloverfield”? This is what happens when you handhold the camera. Very rarely do we handhold the camera when recording. We use tripods, steadicams, cranes, and dollies. The image looks more polished, more professional, and your audience doesn’t get motion sickness while watching.

No one wants to feel nauseated while watching a video. The feature film “Cloverfield” was shot by handholding the camera. Much of the audience all over the United States walked out of the theaters during the film feeling ill.

Our projects are always shot using some form of camera stabilization. At the very least, our cameras will be locked down on a tripod. We prefer to use the tripod, along with a dolly. The dolly is a horizontal track that allows the camera to move, while remaining stable.

By combining the tripod and dolly with a camera crane, the production value elevates to shots seen in your favorite Hollywood film. The camera crane, or Jib allows the camera to move both vertical and horizontal. Combine the crane with a remote, movable head (camera base), and you have a camera that is unbound and can make moves of 30ft in all directions from the tripod base.

Let’s not forget those awesome camera drones. Yes, we have camera drones and are eager to use them, however the drone comes with some restrictions, which must not be overlooked. The NC DOT lays out specific regulations concerning the use of drones. Both federal and state requirements can be found here: Rules and Regs

We'll make sure that any time we use the drone to capture your footage will be shot within the confines of federal and state laws. Our operators have had special training by the government and possess the necessary permits required by law.

Lighting Kit

Lighting is a huge differentiator when it comes to professionally produced videos. We only use lighting that you would find on any Hollywood set. Ranging from 150-watt lights to 5,000-watt lights. We have the ability to light almost anything.

Our kits offer the versatility to a small interview setup to a large factory floors, including three different types of light: Tungsten and Fluorescent and LED.

Tungsten lights are high output lights, much like the incandescent lights in your home-only much more powerful and a lot hotter. These lights are the backbone of lighting large and small areas, and are perfect for people. Our lighting kits range from a small 150 watt light up to a 2,000-watt lamp.

Fluorescent lights are nothing more than the lights in your average commercial office building, but will much better bulbs. These lights are great for small areas and run at very cool temperatures.

LEDs are becoming much or popular in the video production arena and the cost of using these lights have dropped significantly over the last several years. LEDs were once used as indicator lights in vehicles and electronic devices. Today, those lights are now lighting on-location sets for everything from interviews to large industrial application shoots.

Depending on the application, we may choose to use one or all of these lighting types.

Sound Recording

Because sound is 50% of the production, we take great care to assign specific microphones for each requirement. These include: shotgun microphones (on or off boom poles) lavaliere microphones, and room microphones. We always try to record directly to the camera, when possible. It eliminates the need for an additional personnel and saves you money. We say, "when possible", because that always isn't the case.

If the sound occurs far from the camera or from several different sources, then we record to an external recording device, where a sound engineer controls the sound through a portable mixing board. These types of requirements usually involve numerous individuals being recorded for sound, simultaneously.

Step 1: Preproduction Process

Preparations are not an option for a smoothly produced video. Its key to happy clients and a stress-free crew.

Step 3: Postproduction Details

The magic created through the eyes of the editor is like icing on the cake. Its also where the storytelling happens.