Tag Archives: Video Production

The Future of Video Production

Technology moves faster than the latest update from Adobe’s Flash. Every camera used in any video production company is obsolete. New cameras come out on a daily basis; the latest better than the last. So what does this say about the future of video production? We’ll examine that and more in this post. View into…
Read more

The Psychology of Color

The Psychology of Color In Video Marketing Color. It’s all around us, and it has powerful psychological benefits within marketing. The psychology of color within the scope of video marketing impacts our mental state in a big way. Large corporations have understood this fact for many, many years. It’s used in logos, photographs, videos, 3D elements, website color schemes, and even…
Read more

Using Video Directors

When is a Video/Film Director Needed? Before I answer this question, I want you to be prepared to be pissed off. I’m just being honest with you. In every industry there are upsells. Burger places want to sell you desserts. Car salesman and cell phone providers want to sell you extended warranties. The video production…
Read more

3D Elements Are Here to Stay

3D Elements Are Here to Stay Every feature film, every commercial, and every corporate video (over a certain budget amount) has some level of 3D computer generated imagery (CGI). Twenty years ago, this wasn’t the case, so why now? Software packages are more affordable and more user-friendly. The talent for creating 3D models and animation is becoming more available…
Read more

No Handholding the Camera

Shooting Handeld Can Cause Motion Sickness Technology changes, we all understand this. As technology changes, so must individuals and businesses. There was a time when video cameras weighed around 30lbs and had a padded area on the bottom, so that the camera operators could hold the camera on their shoulders. This kept the camera steady,…
Read more

The Auteur Theory

What is an Auteur and Why Should I Care? An Auteur, in its theoretical definition, is the personal, creative vision of the film’s Director. This also applies to Documentaries and Corporate Video Productions as well. The reason that it’s considered a theory is because it’s often difficult for the Director to have his/her creative freedom 100% of the time. As…
Read more