Tag Archives: video editing

The Future of Video Production

Technology moves faster than the latest update from Adobe’s Flash. Every camera used in any video production company is obsolete. New cameras come out on a daily basis; the latest better than the last. So what does this say about the future of video production? We’ll examine that and more in this post. View into…
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What Makes a Great Editor

The Story Unfolds Let me first say that video production is an powerful influential medium. If you don’t believe me, watch any two opposing political ads. It takes a team to pull off a good video, but it’s the editor who is the icing on the cake, the sugar in the coffee and the syrup…
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The Psychology of Color

The Psychology of Color In Video Marketing Color. It’s all around us, and it has powerful psychological benefits within marketing. The psychology of color within the scope of video marketing impacts our mental state in a big way. Large corporations have understood this fact for many, many years. It’s used in logos, photographs, videos, 3D elements, website color schemes, and even…
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Our Transition to Autodesk Smoke

Learning Autodesk Smoke 2015 I’m sure I’m not the only editor in the world to live in a fog of confusion during a transition to a new editing software, but that doesn’t stop me from feeling adrift. After 5 years of editing in Final Cut Pro 7, I was finally forced to make a change.…
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Video Marketing Using Shapes

Shape Up: The Effects on Video Marketing Shapes are just as an important part of video marketing as colors, movement, fonts, and text, but it’s almost always overlooked, except for those who understand the mind of the consumer. There are three basic types of shapes that exist: geometric, organic, and abstract. Now, without getting into a…
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