Tag Archives: Psychology

The Future of Video Production

Technology moves faster than the latest update from Adobe’s Flash. Every camera used in any video production company is obsolete. New cameras come out on a daily basis; the latest better than the last. So what does this say about the future of video production? We’ll examine that and more in this post. View into…
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What Makes a Great Editor

The Story Unfolds Let me first say that video production is an powerful influential medium. If you don’t believe me, watch any two opposing political ads. It takes a team to pull off a good video, but it’s the editor who is the icing on the cake, the sugar in the coffee and the syrup…
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The Psychology of Color

The Psychology of Color In Video Marketing Color. It’s all around us, and it has powerful psychological benefits within marketing. The psychology of color within the scope of video marketing impacts our mental state in a big way. Large corporations have understood this fact for many, many years. It’s used in logos, photographs, videos, 3D elements, website color schemes, and even…
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Photography Psychology

The Secrets of Psychology in Photography As a continuation of our marketing psychology series, let’s take a look at how the brain interprets the images within a photograph. Before we continue, if you haven’t read The Psychology of Color in Video Marketing, click over and read that post first. It will bring you up to speed…
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