Video Marketing: Update Your Content Strategy Today

The Dusty Truth About Outdated Video Marketing

Springtime is here! The birds are chirping, flowers are blooming, and somewhere in the back of your closet, a long-lost sock is waiting to be reunited with its pair. This is the time of year when we roll up our sleeves, break out the cleaning supplies, and finally admit that, yes, we do need to throw away that pile of takeout menus from 2017.

But while homeowners across the country are freshening up their spaces, many businesses are letting their marketing sit around like a forgotten pile of laundry. That video you had made years ago? It’s still on your website, collecting digital cobwebs. Trends have changed, your audience’s attention span has shrunk (thanks, TikTok), and yet, your video remains—like a once-trendy shag carpet that no one wants to admit was a bad idea.

Would You Keep Using the Same Cleaning Supplies from 1998?

Think about it: if you wouldn’t clean your house with a mop that’s older than your first cell phone, why would you expect a years-old video to still do the job in today’s fast-moving digital landscape?

Imagine if people treated their homes like they treat their marketing videos. You walk into a house, and it’s still decked out in peak 2008 style. A motivational “LIVE, LAUGH, LOVE” sign greets you, the kitchen has Tuscan-style wallpaper, and in the corner, a DVD tower stands proudly next to a TV that might still have a VHS player hooked up. Or worse—what if we never updated our refrigerators? You open the door and BAM! Expired milk from three years ago and a casserole that’s now more science experiment than food. That’s exactly what happens when you don’t update your video content: potential customers take one look, gag a little, and immediately close the tab.

Keeping Up With the Trends (or Risk Looking Like a Relic)

At Episode 11 Productions, we see this all the time. A business will invest in a great video, put it on their website or social media, and then… leave it there. Forever. Like a forgotten gym membership—outdated and collecting metaphorical dust. But just like fashion, slang, and social media algorithms, video trends change.

Remember when every corporate video had that dramatic orchestral background music? Today, you need quick cuts, engaging graphics, and (sometimes) a dancing cat just to keep viewers from scrolling away. Vertical videos were once considered amateurish. Now, thanks to Instagram Reels and YouTube Shorts, if your video isn’t vertical, it might as well be written on parchment. And let’s talk about pacing! In 2015, a two-minute video was normal. In 2024? If you don’t hook your audience in the first three seconds, they’re gone faster than you can say, “Wait, we’re still relevant, I promise!”

Spring Clean Your Video Marketing Before It’s Too Late

Just like you wouldn’t ignore a growing pile of dirty dishes (unless you enjoy science experiments in your sink), you shouldn’t let your video marketing go stale. Here’s how to give it a proper deep clean:

Audit Your Existing Videos – Are they still on-brand? Do they match current trends? Or do they look like they were shot on a flip phone?
Update What You Can – Maybe a fresh edit, new graphics, or better captions can breathe life into an older video.
Replace When Necessary – If a video is more outdated than a MySpace profile, it’s time to start fresh.
Stay Consistent – Just like cleaning, marketing isn’t a one-time event. Keep it fresh, keep it updated, and make sure you’re staying ahead of the curve.

Let Episode 11 Productions Do the Dirty Work

You wouldn’t trust just anyone to deep-clean your home, so why leave your video marketing in the hands of outdated content? At Episode 11 Productions, we specialize in keeping your brand looking sharp, engaging, and relevant. Whether it’s a new video or a much-needed update, we’re here to make sure your audience stays captivated—not cringing at something that looks like it belongs in an early-2000s PowerPoint presentation.

Spring cleaning isn’t just for your home—it’s for your brand too. So, before your marketing starts smelling like forgotten leftovers, give us a call. We’ll make sure your content is as fresh as a just-cleaned kitchen (minus the weird lemon-scented chemicals).