Corporations Using 3D Animation


3D image of dental tools with grey gradient background

3D Now Within Reach

3D is now everywhere. Almost every movie, television commercial and magazine advertisements include some amount of 3D models or animation. In the past, 3D computer graphics were so expensive to create, because of the 3D software needed and the amount of time it took to complete the animations. Those days are now fading fast.

Although it does take a fair amount of time to complete 3D modeling and animation, it’s nowhere near the time that it once took to accomplish the same task. This has allowed 3D to now be used in the corporate environment.

3D is currently being used for many applications, including:
• Product Demonstrations
• Medical Devices
• PowerPoint Presentations
• Engineering Applications
• Architectural Walkthroughs

Step by Step 3D Animation Production

3D visual effects and animations are a fairly new concept for Corporate America. To help you better understand the process, let's take a project from beginning to end. In an effort not to bore you, we'll combine several steps to speed the illustration. We'll go through the steps and show how we complete the final 3D illustration. I don't want to give you the impression that the process is quick and easy, but it is much easier than that of 10 years ago.

Step 1 Modeling:

3D Wireframe Model in Maya

3D Wireframe Model in Maya

Through the use of cad drawing, or in some cases-photographs and measurement, we create a realistic model of the product/process in 3D space. The item is created by using basic geometric shapes as a base mesh. Using several scores of various tools, the mesh begins to take the shape of the part of the product being modeled. This takes place for each part of the item, until the entire 3D model is complete.

Step 2 Shading/Texturing/Lighting:

3D Shading/Texturing

3D Shading/Texturing

The shading and texturing is a huge part of the process. It creates the photo-realistic look of 3D models. This step uses numerous layers of colors, bump maps, gradients, texture maps and transparencies to create a realistic appearance of the model. Just as each part of the model must be created during the modeling portion of creating a 3D image, each part must then be shaded and textured.

Step 3 Rigging/Animating:

Think of Ikea furniture. You get it home and you have to put it together before it can be used. 3D effects are the same way. Each part may be placed correctly in 3D space, but it it's not connected, it can't be animated. We go through and connect-or rig-any part that will be animated. Just as in life, the rigging can simulate any mechanical movement in the real-world. Its a tedious process and one that requires a firm understanding of the part being animated.

Step 4 Rendering:

Production Quality Rendering

Production Quality Rendering

Rendering is a fancy word for output, however there are hundreds of different levels of quality, for which the final production can be rendered. The displayed photograph here is a screen shot of the final rendering, which can be seen here: Toter Video 

Complex Information Made Easy Through 3D Graphics

When products, process, and applications become too complex to describe, 3D is a perfect solution. Product Designers, Engineers, and Marketing Departments sometimes have a difficult time trying to find the words, images, and drawings to illustrate how the product, or system of products will benefit the customer. Through the use of 3D models and animations, your job just became much easier.

It’s time for you to experience how 3D visual animations can help you and make the unique features of the products that you represent, more easily understandable by your target market.    

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