Cinematic Video Style


Camera crane on the bank of a river during a video production shoot.

Cinema-Style Explained

Imagine you're sitting in a movie theater and the feature film begins to play. If you pay close attention, you'll see a lots of smooth camera movement, interesting camera angles, hear sound effects, see color changes in the film, etc. We have taken that "movie industry" formula to the world of Corporate American, and it's huge.

One of the most obvious differences in a cinematic style verses a news crew, or wedding videographer is the movement of the camera. By using filmmaking tools such as a track dolly, a camera crane, a steadicam, or just a very heavy tripod, we create very smooth camera movements, which scream class and high quality.

Filmmaking Tools Used

Track Dolly/Sliders: Cameras mounted to a track dolly provides an extremely smooth horizontal camera movement. This technique is used to follow a moving subject, or when place perpendicular to the subject, can be used to move closer or farther away during key moments.

Sliders are basically the same as a track dolly, but on a much small scale, and is used to horizontally move the camera small distances (less than four feet).


Camera Crane: 
This is a favorite. Camera cranes come in varying sizes from a few feet high to 30 feet or more. There's an old saying, when watching a film, when you see the camera crane go up, the movie is over. For corporate shoots, this can be an effective camera movement to emphasis open

steadicam-charlotteWhen smooth cameras movements are needed (and when aren't they) but there is no definite horizontal or vertical paths, a steadicam is the perfect tool for the job. Steadicam's are camera rigs, which are worn by the operator. The rig is weighted and is fitted with a spring arm, which allows the operator to run, jump, twist and turn with extremely smooth fluidity.

Tripod: Every video production project requires a tripod. While the camera really doesn't move while on a tripod, it does allow for fluid pans and tilts.

Common Videography

There is nothing wrong with the common method of producing videos-its just not our style.

Typical, smaller video production companies use the handheld method of shooting, with the occasional tripod (think reality show style).

Care must be taken when shooting with the camera handheld. Several years ago, a film was released called "Clover field. Most of the entire film was shot-handheld. Numerous news outlets reported audience member becoming motion sick from the movement.

Again, there is nothing wrong with this style, but we rarely use it

Movie poster of Cloverfield.

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