WHAT IS CINEMATIC VIDEO STYLE?
Imagine you're sitting in a movie theater and the feature film begins to play. If you pay close attention, you'll see a lots of smooth camera movement, interesting camera angles, hear sound effects, see color changes in the film, etc. We have taken that "movie industry" formula to the world of Corporate American, and it's huge.
One of the most obvious differences in a cinematic style verses a news crew, or wedding videographer is the movement of the camera. By using filmmaking tools such as a track dolly, a camera crane, a steadicam, or just a very heavy tripod, we create very smooth camera movements, which scream class and high quality.
There is nothing wrong with the common method of producing videos-its just not our style.
Typical, smaller video production companies use the handheld method of shooting, with the occasional tripod (think reality show style).
Care must be taken when shooting with the camera handheld. Several years ago, a film was released called "Clover field. Most of the entire film was shot-handheld. Numerous news outlets reported audience member becoming motion sick from the movement.
Again, there is nothing wrong with this style, but we rarely use it