
Introduction
At first glance, dental floss and video production seem about as similar as a goldfish and a jet engine. One is a tiny, string-like necessity for oral hygiene, while the other is a high-tech process that involves cameras, editing, and a lot of caffeine. But when you look closer, both play crucial roles—one in keeping your gums from looking like a horror movie and the other in keeping your brand from being as forgettable as last year’s viral dance trend. Let’s unravel this surprising comparison with a little humor and some real-world facts!
The Cost Factor
One of the biggest differences between dental floss and video production is the price tag. A roll of dental floss costs between $1 and $5, making it a cheap way to keep your dentist from giving you the stink-eye. Video production, however, can cost anywhere from $3,000 to over $50,000, which is roughly the price of a brand-new car—or a lifetime supply of floss (American Dental Association, 2022).
Dental floss costs between $1 and $5 per roll (or free if you “borrow” it from your dentist). Basic video production costs between $3,000 and $5,000 (aka a slightly used car). Mid-level video production costs between $5,000 and $15,000 (aka a really nice vacation). High-end commercial production costs between $15,000 and $50,000+ (aka reconsidering your life choices). While flossing is an ongoing, tiny investment, video production is more of a “big splash” expense. But hey, they both make you look better—one for your smile and the other for your brand (Wyzowl, 2023).
Effectiveness & Impact
Both flossing and video production are small things that make a huge difference.
Flossing helps you avoid cavities, gum disease, and the awkwardness of having spinach stuck in your teeth on a date (Mayo Clinic, 2021). Video production helps businesses avoid obscurity, low engagement, and the cringe-worthy experience of watching a poorly made video go viral for the wrong reasons (HubSpot, 2023).
Regular flossing saves thousands of dollars in dental procedures over a lifetime. Similarly, a well-crafted video can increase conversion rates, boost brand visibility, and make your business unforgettable—kind of like a superhero origin story, but with better lighting (Forbes, 2022). Imagine you invest $10,000 in a video that brings in 1,000 new customers at an average purchase of $50. That’s $50,000 in revenue, or, in dental terms, enough floss to circle the Earth twice (Google Analytics, 2023).
Consistency & Longevity
Flossing works best when done daily, just like video marketing. A single flossing session won’t prevent cavities forever, just like a one-time video won’t keep your brand relevant. The secret is repetition. Floss every day for fresh breath and a happy dentist (American Dental Association, 2022). Post videos regularly for an engaged audience and a happy accountant (Wistia, 2023).
Studies show that 72% of customers prefer learning about a product or service through video rather than text, and 84% of marketers say video helps them generate leads (HubSpot, 2023). Similarly, dentists recommend flossing at least once a day to reduce plaque buildup, preventing gum disease and expensive dental procedures (Mayo Clinic, 2021).
Conclusion
In the end, both dental floss and video production are small efforts that lead to big rewards. One keeps your gums in check, and the other keeps your brand alive. Sure, flossing is cheaper, but let’s be real—no one ever went viral for flossing (unless you count that dance move). So, whether you’re maintaining oral hygiene or crafting the next cinematic masterpiece, just remember: skip either one, and people will notice.
References
American Dental Association. (2022). The Importance of Flossing. https://www.ada.org/en/publications Colgate. (2022).
Flossing and Your Oral Health. https://www.colgate.com/en-us/oral-health Forbes. (2022).
Why Video Marketing is Essential in 2022. https://www.forbes.com/video-marketing Google Analytics. (2023).
Customer Engagement Metrics Through Video. https://analytics.google.com HubSpot. (2023).
The State of Video Marketing. https://blog.hubspot.com/video-marketing Mayo Clinic. (2021).
Oral Hygiene Best Practices. https://www.mayoclinic.org/dental-health Wistia. (2023).
How Frequent Video Content Improves Brand Retention. https://www.wistia.com/blog/video-marketing-strategy Wyzowl. (2023).
The Power of Video Marketing. https://www.wyzowl.com/video-marketing-statistics