Category Archives: Video Editing

What Makes a Great Editor

The Story Unfolds Let me first say that video production is an powerful influential medium. If you don’t believe me, watch any two opposing political ads. It takes a team to pull off a good video, but it’s the editor who is the icing on the cake, the sugar in the coffee and the syrup…
Read more

Comparing Video Production Quotes

Comparison for Video Production Cost The video production industry today is much like the medical industry and clients are much like a medical patient. Patients have a need but don't really understand the process of medical care, so they pay $20 for a bandaid. For many years, the standard, status-quo video production company has taken…
Read more

3D Elements Are Here to Stay

3D Elements Are Here to Stay Every feature film, every commercial, and every corporate video (over a certain budget amount) has some level of 3D computer generated imagery (CGI). Twenty years ago, this wasn’t the case, so why now? Software packages are more affordable and more user-friendly. The talent for creating 3D models and animation is becoming more available…
Read more

Our Transition to Autodesk Smoke

Learning Autodesk Smoke 2015 I’m sure I’m not the only editor in the world to live in a fog of confusion during a transition to a new editing software, but that doesn’t stop me from feeling adrift. After 5 years of editing in Final Cut Pro 7, I was finally forced to make a change.…
Read more

Video Marketing Using Shapes

Shape Up: The Effects on Video Marketing Shapes are just as an important part of video marketing as colors, movement, fonts, and text, but it’s almost always overlooked, except for those who understand the mind of the consumer. There are three basic types of shapes that exist: geometric, organic, and abstract. Now, without getting into a…
Read more