Category Archives: Marketing Psychology

The Psychology of Color

The Psychology of Color In Video Marketing Color. It’s all around us, and it has powerful psychological benefits within marketing. The psychology of color within the scope of video marketing impacts our mental state in a big way. Large corporations have understood this fact for many, many years. It’s used in logos, photographs, videos, 3D elements, website color schemes, and even…
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Photography Psychology

The Secrets of Psychology in Photography As a continuation of our marketing psychology series, let’s take a look at how the brain interprets the images within a photograph. Before we continue, if you haven’t read The Psychology of Color in Video Marketing, click over and read that post first. It will bring you up to speed…
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Video Marketing Using Shapes

Shape Up: The Effects on Video Marketing Shapes are just as an important part of video marketing as colors, movement, fonts, and text, but it’s almost always overlooked, except for those who understand the mind of the consumer. There are three basic types of shapes that exist: geometric, organic, and abstract. Now, without getting into a…
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Networking the Right Way

You’ve Been Doing It Wrong-Networking the Right Way Anyone entering into the business world is told to network. “You gotta network”; Networking is the key”; “You need to network”. I would have to agree with these statement…but. How is networking conducted? That’s the tricky part. There is a famous statement: “You can have everything in…
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